臺灣地方特色文化應用在紙膠帶開發之創作研究

The Creative Research in Applying Masking Tape Development to Local Taiwanese Characteristic Culture

丁皓怡(Hao-Yi Ting)

指導教授 ： 黃雅卿

國立臺中科技大學/設計學院/商業設計系碩士班/碩士(2013年)

摘要

近幾年來，台灣掀起紙膠帶風潮，因其可輕鬆撕下、截斷，黏貼不留痕跡，表面可以書寫等特性，再加上豐富的色彩和花樣，令人愛不釋手，帶動了一波紙膠帶收藏風氣。
紙膠帶(masking tape)最初是3M用於汽車烤漆時防護的用途，所以皆以開發使用完即撕掉、不易損害黏貼部位的商品為主。而現今市面上廣受文具迷喜愛顏色豐富的mt紙膠帶，則是出於カモイ(KAMOI) 紙膠帶工廠出產的，藉由創作團體的推廣及日本知名雜貨雜誌的介紹，讓mt膠帶發展出DIY手作新熱潮。 另外mt紙膠帶發展出結合地方特色膠帶，將地方色彩、紋飾、特產等融入紙膠帶設計，並且在地方舉辦紙膠帶特展，帶動地方性觀光產業。
交通部觀光局特於2012年推出「臺灣十大觀光小城」選拔活動，入選的十大觀光小城為臺中大甲、桃園大溪、臺北北投…等10個區鄉鎮市，列為未來行銷宣傳重點，為推動臺灣鄉鎮在地特色及觀光發展，吸引國內外旅客前往，帶動在地深度旅遊，讓遊客體驗台灣小鎮的好風情。
他山之石，可以攻錯，本研究以紙膠帶為創作媒材，擬以「臺灣十大觀光小城」為主題，採用文獻探討法與田野調查法，探析紙膠帶相關研究、了解臺灣地方特色文化、探索紙膠帶開發與應用之可能性，並藉地方色彩分析、取其特有自然與人文景觀元素融入膠帶中，藉由紙膠帶的開發與應用推動臺灣十大小城觀光之發展。
關鍵詞：地方特色、紙膠帶、臺灣十大觀光小城

關鍵字

地方特色 ； 紙膠帶 ； 臺灣十大觀光小城

並列摘要

In recent years, masking tapes are all the rage in Taiwan. They can be easily torn off, cut down, and written on. Moreover, there are various kinds of colors and patterns that make people hard to put down. Therefore, collection of masking tapes became popular.
Masking tapes were originally used as a protection for baked painting on automobiles, so they are disposable, and do not easily damage the surface of the item they stick on. Recently, the colorful mt Masking Tapes enjoy stationery-holics’ high praise. They were manufactured by KAMOI masking tape factory, and popularized by a group of artist and a famous Japanese grocery magazine, which started a DIY craze. In addition, mt Masking Tape also designed masking tapes with local features, combined with local colors, ornamentations, and special products, and they held an exhibition of masking tapes in the local area, therefore upgraded the local touring business.
Tourism Bureau, MOTC had launched a “Top 10 small tourist towns in Taiwan” competition. The selected towns include Dajia in Taichung, Dasi in Taoyuan, Beitou in Taipei…etc. These towns were chosen to be the most important places for future marketing. They could be a great opportunity to promote the local culture and tourism in Taiwan, attract both domestic and foreign tourists, popularize in-depth travel, and let the tourists experience the beautiful scenery in small towns.
As an old Chinese idiom says: the stones of those hills may be used to polish gems. This research uses masking tapes as media, and “Top 10 small tourist towns in Taiwan” as the theme. We adopted literature review and field research to investigate masking tapes, characteristic culture in Taiwan, and the possibilities for developing and applying masking tapes. We analyze local colors, make use of the special cultural landscapes and turn them into masking tape patterns. Through this project, we can promote the development of Top 10 small tourist towns in Taiwan.
Keywords: Local Features,Masking Tapes, Top 10 Small Tourist Towns in Taiwan

並列關鍵字

Local Features ； Masking Tapes ； Top 10 Small Tourist Towns in Taiwan

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