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  • 學位論文

太陽能光電巿場的應用與普及 -台灣太陽光電產業的競爭力和台日合作之探討-

PV market’s application and popularization -Taiwan PV industry’s competitiveness and   Taiwan and Japan’s joint venture tentative study -

指導教授 : 黎立仁

摘要


摘 要 石油枯渴和地球暖化是目前各國所面臨的能源和環境問題。在京都議定書中要求世界各國減低碳排放量。日本和德國政府大力推動太陽能光電。並成為全球最大的太陽光電巿場。但是太陽能發電成本比一般發電成本要高。必須依賴各國政府的政策補助,如電力買回制度和補助金。但因各國政府財政困窘,尤其歐債危機,更使得各國對太陽光電的補助變少,使得需求量大減。所以企業必須想辨法,降低生產成本。減少對政府補助政策的依賴。本研究針對台灣4家太陽能公司進行個案研究,利用競爭策略,產業集積,國際分工,日台協業理論來檢視企業的經營策略和其業績,並用Five-Forces分析,和SWOT分析。來分析企業的外在環境和內在優勢。並找出台灣企業的競爭力。並探討日台企業在台灣太陽能產業所扮演的角色。研究發現:Motech的垂直整合,低價化策略,國際化策略,日台合資企業,是台灣太陽能產業最具競爭力的商業模式。研究並發現台灣太陽能產業,日台協業所扮演的角色是台灣的廠商專注於產業的上游(晶圓)和中游(電池)的研究開發,日台合資企業的廠商則專注在下游(模組,系統)方面。

並列摘要


ABSTRACT Less and less the oil and global warming is becoming the country's energy and environmental problems. The Kyoto Protocol requested the countries of the world to reduce carbon emissions. Japan and Germany Government is actively promoting PV solar. And becoming the world's largest PV solar market. But PV solar power’s cost is higher than common power. So must rely on the Governments policy of subsidies, such as the power to buy back and grant. By the financial embarrassment of Governments, in particular the European debt crisis, many countries was demanded to less solar subsidies significant drop in. So businesses must want to reduce production costs. And reduce reliance on Government policy support. This case studies are for Taiwan 4 PV solar company, Competitive strategy, Industry accumulation, The international division of labors, Japan-Taiwan Firm’s alliance to review the company's business strategy and its performance, Then use Five-Forces analysis and SWOT analysis To analysis of the external environment and the inherent advantages of the enterprise. To find Taiwan’s enterprises ' competitiveness. And explore the Taiwan PV solar’s role of the industry. Research founded: Motech Vertical integration, Low-price strategy, Internationals strategy, Japan and Taiwan Firm’s alliance is the Taiwan solar industry's most competitive business model. Research and discover, Today’s Taiwan PV solar Industry’s role of, Taiwan manufacturers to focus on R&D in the upstream industry (wafers) and middle (battery), Taiwan and Japan’s joint venture to focus on the downstream (modules, System).

參考文獻


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