以數位合成技術建構動態婚紗影音模式

Constructing an Approach of the Dynamic Wedding Documentary by Digital Compositing

馮富盛(Fu-Sheng Feng)

指導教授 ： 王兆華

國立臺中科技大學/設計與語文學院/多媒體設計系碩士班/碩士(2012年)

https://doi.org/10.6826/NUTC.2012.00062

摘要

台灣地區的婚紗攝影業，結合禮服租借與拍攝照片服務，替新人們製造美麗而永恆的回憶，在90年代後婚紗攝影產業結合各式婚紗相關服務，而走向物美價廉的包套制度，成為亞洲地區獨樹一格的創意產業典範。但觀察近年來國內婚紗業發展狀況，國內結婚率屢創新低，婚紗攝影商家各地林立，形成強烈的競爭情況，也造成此產業的經營越來越困難。
隨著數位合成技術的發展，傳統的婚紗攝影已經逐漸無法滿足消費者的需求，越來越多具創意的服務開始出現。有鑑於此，本研究藉由婚禮產業專家訪談產生開發需求，形成以十五項要素組成的動態婚紗影音模式，並使用數位合成軟體Nuke製作出結合虛擬影像與真人實拍的婚紗動態展演內容。動態婚紗影音的內容開發，以國內外知名景點作為場景主題，視覺設計風格則以手繪技法及3D擬真的技法來開發主題場景。
本研究主題建構的動態婚紗影音模式具備以下特點：第一，模式化的分鏡腳本設計，讓婚紗業依循腳本拍攝動態影像後，便能由後製團隊進行影音製作。第二，規劃動態婚紗影音之合成工作流程，整合出婚紗業者與媒體設計者之工作流程，製作出動態婚紗影音內容。
媒體影音展演內容經十二名評估者進行評估後，顯示其展演內容動畫效果有趣豐富。而動態婚紗影音，讓消費者實際參與商品的製作過程，並提供消費者擔任片中主角的體驗，形成新型態的數位化婚紗服務。

關鍵字

數位合成 ； 視覺特效 ； 婚紗產業 ； 體驗經濟 ； 文化創意產業

並列摘要

The wedding photography industry in Taiwan combines the services of wedding dress rental and photo taking to create a beautiful eternal memory for the bride and the groom. Since 1990s, wedding photography industry has integrated all kinds of relevnt services for the wedding, moved toward the package system with excellent quality but reasonable price, and become a unique creative industry model in Asia. However, to observe the wedding photography industry development condition in Taiwan in recent years, people can find that the domestic marriage rate has hit new low, and the wedding photography companies have stood in great numbers in many districts, leading to intense competition, and causing a more and more difficult situation in the industry’s operation.
With the development of digital compositing technology, gradually, the traditional wedding photography has already been not able to satisfy the consumers’ demands, and more and more creative services start to appear. In view of this, the researcher invited the specialists of wedding photography and media specialists to have an interview to understand the requirements of the industry and integrate to be the fifteen elements of the wedding mulitimedia design model., and used the digital compositing software "Nuke"to integrate the real action shot and computer graphics into the dynamic wedding documentary content. In dynamic wedding documentary content development, the researcher used to domestic and foreign scenic spots as a story topic, and visual design style is to use hand-painted and three-dimensional graphics to Constructing a six story topic.
In this research, have the following features:
1.Development the modular storyboard, that can mak it a wedding photography industry to Shooting out of the same frame,than , these Movie clips can be carried out by the post-production team.
2.Planning the compositing of dynamic wedding documentary workflow, integrated wedding photography industry and Media design industry into
the production workflow,to produce dynamic wedding documentary.
That media content after 12 experts assessment, it is shown that visual effects interesting in this animation content.The dynamic wedding documentary, invited consumers participated in the production process of goods, moreover offer consumers play an actor, become a new digitized wedding services.

並列關鍵字

Digital Compositing ； visual effects ； wedding photography ； The Experience Economy ； Cultural and Creative Industry

參考文獻

10.李玉瑛(1999),實現你的明星夢─台灣婚紗照的消費文化分析。台灣社會研究季刊,第三十六期,1999年12月。

11.呂洽毅、鐘世凱(2009), 使用攝影機追蹤的實景合成電腦動畫創作研究。台中教育大學學報:人文藝術類,2009年,23(1)107-127。

12.林世勇、鍾世凱(2009) 高解析度的電腦動畫實景合成創作研究─以「木偶人3 熱鬥」說明。台中教育大學學報:人文藝術類,2010年,24(1)1-24。

14.楊錦章、楊錦洲、葉子明(2006),員工滿意度調查之模式建構與應用-以高科技公司為例,國立臺灣師範大學,師大學報:人文與社類,51(1,2),1-21

26.曾偉禎(2003)。你要拍照嗎？你要結婚嗎？-淺談台灣婚紗現象。新使者雜誌(2007)，六月號，（p.48-51）。