This study aims to explore the tourists on experience marketing, experience value, sightseeing factory image to revisiting intention whether there is impact in the Ribbon Museum. In this study, questionnaire was used to investigate the data, and the data were analyzed by SPSS statistical software, including independent sample t test, single factor analysis and regression analysis. After finishing the investigation and summarizing the statistical results, the author got the following conclusions: 1.The results of difference analysis show that depanding on difference of the tourists background variables, their experience marketing, experience value, sightseeing image and revisiting intention have significant differences. 2.Experience marketing has a significant positive impact on experiential value and sightseeing image. 3.The experience value has a significant positive impact on sightseeing image and revisiting intention. 4.The sightseeing image has a significant positive impact on revisiting intention.