行動APP強迫使用行為之前因及影響：以人格特質理論探討

Exploring the antecedents and influence of compulsive mobile application usage:An examination of personality traits

林東森(Tung-Sen Lin)

指導教授 ： 蕭國倫

國立臺中科技大學/資訊與流通學院/資訊管理系碩士班/碩士(2015年)

摘要

隨著行動科技的進步與行動網路的迅速發展，人們可使用行動APP完成許多生活事務，甚至是處理公事。雖然行動科技的興起帶來了便利且豐富的生活，但過度的使用卻帶來眾多的負面影響，如強迫使用行為的發生或幸福感降低等。過去研究指出，心理特質可能是導致使用者持續使用智慧型手機的原因。所以探索「何種人格特質會造成使用者對於行動APP的強迫使用行為」與「不同類型的APP強迫使用行為對於科技壓力及幸福感所帶來的負面影響」是重要的議題。本研究以「行動APP使用者」為研究對象，以人格特質與行動APP強迫使用行為的關係為基礎發展模型與假設，調查造成不同類型行動APP強迫使用行為的前置因子為何，並以強迫行為、科技壓力及幸福感的相關文獻為基礎，調查不同類型的行動APP強迫使用行為是否對科技壓力及幸福感有不同程度的影響。研究資料使用Google表單平台，透過網路問卷的方式蒐集，並使用SmartPLS軟體對研究資料和模型進行驗證。研究結果證實人格特質中的外向性、神經質、外控人格及唯物主義等特質與社交APP強迫使用行為具有顯著關聯性；和善性、外控人格及唯物主義等特質與遊戲APP強迫使用行為具有顯著關聯性；兩種類型的行動APP強迫使用行為皆與科技壓力具有正向的顯著關聯性，且科技壓力與幸福感具有負向的顯著關聯性。本研究結果與討論可供未來研究人員及學者參考，避免使用者過度使用行動裝置及行動APP及降低所帶來的負面影響。

關鍵字

行動APP ； 人格特質 ； 強迫使用行為 ； 科技壓力 ； 幸福感

並列摘要

With the development of mobile technology and mobile Internet, more and more people use mobile devices to go shopping, buy tickets, play game, etc. online. Although these technologies make people’s life more convenient, compulsive usage would have negative effect on health. Past research indicated that personalities would be the factors of compulsive usage and addition. Most of past studies explore the factors from system and interface design perspectives. Few studies use personality theory to explore the antecedents and examine the mobile application difference in the antecedents. Therefore, the following issues are important: (1) the relationships between personalities and compulsive usage; (2) the negative influence of compulsive usage. In this study, we examined the relationships between the personalities and compulsive usage of mobile device users and the negative influence of compulsive usage on technostress and well-being. This study used online questionnaire to collect data. The hypotheses were examined by SmartPLS software. The results showed that neuroticism, extraversion, materialism, and external locus of control had significant effects on compulsive usage of social mobile applications. In addition, agreeableness materialism, and external locus of control significantly influenced compulsive usage of mobile games. The compulsive usage had significant positive impact on technostress while technostress had negative effect on the sense of well-being. Finally, this study discussed the implications of these findings and offered directions for future research.

並列關鍵字

Mobile application ； Personality ； Compulsive usage ； Technostress ； Well-being

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