十二生肖造形應用於文創商品之創作研究─以木製書架設計為例

The Creation Study Of Cultural And Creative Goods Of Chinese Zodiac Shape ─Wooden Bookshelf Designs As An Example

彭勝權(SHENG-CHUAN PENG)

指導教授 ： 黃雅卿

國立臺中科技大學/設計學院/商業設計系碩士班/碩士(2017年)

摘要

近年來，世界各國積極推動文化創意產業的發展，並將文化創意產業政策視為國家發展的重點計畫，其中，行政院自二○○二年推動的「挑戰二○○八－國家發展建設計畫」，將「創意台灣」規劃為現階段施政的目標與願景。文化創意產業在全球化之下，隨著傳統產業的轉型及社會對生活與消費品質的詮釋，逐漸累積豐富的社會能量，文建會報告也指出：工藝文創是台灣的藝術產業中發展較為成熟的產業，也是發展的重點項目之一。
以十二生肖為文創主題，對華人而言在日常生活、信仰與文化各方面都有特殊的情感，而隨著地球村的趨勢與中國的崛起，相關的文創商品也相繼成為設計主題。另外從閱讀的現況來看，網路時代雖然帶動電子書普及化的潮流，但紙本閱讀並沒有因此被完全取代，書架設計能否兼具機能、美感與故事特質，也成為文創商品設計的重要關鍵。因此本研究以十二生肖為創作主題，結合電腦繪圖和木工技術，創作一系列「十二生肖造形木製書架」的文創商品設計，藉由動物書架造形設計，增加商品的感性設計和增進閱讀的樂趣與氛圍，本創作也適合新購或借閱有期限性書籍之收納，達到提醒閱讀及方便拿取書本的功能。
本研究分析市售的書架設計，將書架依「機能」分為機能性書架和造形性書架，依「設置方式」分為落地式書架、壁掛式書架和桌上型書架三種，此系列商品以「造形性桌上型書架」為定位，輔以自創品牌之視覺識別系統設計，進行視覺形象與商品設計整合，並綜合創作過程與成品提出成果報告與建議，以提供設計創意實務暨設計教學之參考。

關鍵字

文化創意商品 ； 十二生肖 ； 細木作 ； 書架 ； 手感

並列摘要

In recent years, the world actively promotes the development of cultural and creative industries, and makes the cultural and creative industry policy as the focus of national development plans. Among them, in the the "challenge 2008 national development and construction plan"which promoted by administrative unit since 2002, they were planning the "Creative Taiwan" as the goal and vision planning stage of governance. Under globalization, with the transformation of traditional industries and the interpretation of the quality of life and consumption, Cultural and creative industries gradually accumulated rich social energy. The report of the Culture and Construction Committee also pointed out that technological innovation is the more mature industries in Taiwan's art industry and one of the key projects of development.
Using Chinese Zodiac for the cultural and creative themes all has a special emotion for the Chinese in the daily life, faith and culture. With the trend of the global village and the rise of China, the relevant text of a commodity has also become a design theme. In addition, although the Internet era promotes the popularity of e-book trend from the current situation of the reading, the paper reading has not been completely replaced. Whether the design of the bookshelf is both functional, aesthetic and story characteristics, it has become an important key to the design of cultural products. Therefore, this study uses the Chinese Zodiac to create the theme, combined with computer graphics and woodworking technology, creating the text of a commodity design of a series of Zodiac-shaped wooden shelves," , and increase the emotional design of goods and enhance the fun and atmosphere of reading with animal bookshelf shape design. The creation is also suitable for new or borrowed books with limited duration to remind you to read and facilitate the function of taking books.
This study analyzes commercially available bookshelf designs. According to "function", the bookcase is divided into functional bookshelf and shape bookshelves, and according to the "set up" it is divided into three kinds, such as floor bookshelves, wall bookshelves and desk bookshelves. Using "shape the bookcase" for positioning and supplemented by their own brand of visual identification system design, this series of products integrated visual image and product design, and integrated creative process and present the outcome of the report and recommendations of the finished product to provide design practice and design teaching reference.

並列關鍵字

Cultural and creative goods ； Chinese Zodiac ； Joinery ； bookshelf ； Feel

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