導入文創策略對經營績效之影響-以W公司為例

The Effects of Cultural and Creative Strategy Adoption on Firm Performance- Evidence from W Company

李美雲(Mei-Yun Lee)

指導教授 ： 劉若蘭

共同指導教授 ： 蔡京姐

國立臺中科技大學/商學院/會計資訊系碩士班/碩士(2017年)

摘要

本研究以臺灣傳統木教具公司，W公司為例，並探討文創產業策略的導入對公司經營績效之影響。W公司為成立於70年代之木教具製造公司，80年代轉型為大型遊戲設施之研發與施作，為臺灣少數擁有經濟部核可專業遊戲設施製造工廠。90年代為因應傳統木教具產業外移及逐漸沒落之趨勢，公司逐步導入文化創意產業策略，並成功的轉型成為跨領域整合之觀光休閒文創公司。
本研究透過個案分析與企業訪談等方法，探討W公司如何從逐漸沒落的傳統木教具產業，藉由文化創意產業策略的導入，在締造出公司良好經營績效的同時，成功的轉型成為深具觀光工廠場域特色及價值典範之公司。本研究以W公司成功案例的個案分析結果歸納出文化創意產業的經營特性及關鍵成功因素，因而，本研究結果可提供國內相關或其他傳統產業轉型成文創產業經營之參考。

關鍵字

文化創意產業 ； 經營績效 ； 個案研究 ； 態勢分析法

並列摘要

This following study of company W investigates the business performances of the impacts of implementing cultural and creative industry’s strategies in wooden teaching supply. Company W is a wooden teaching supply company that was established in 1970s. During 1980s, the company innovated and transformed to produce larger amusement facilities; it was one of the few companies that was approved by the ministry of economic affairs. In 1990s, due to the migration and decline of traditional wooden supply industry, the company gradually implement the strategies of cultural and creative industry that successfully transform company W to an interdisciplinary integration firm specialize in tourism, leisure, cultural and innovation.
This investigation employs case study and in-depth interview approaches to examine how W company could re-create excellent firm performance by implement cultural and creative strategies. Meanwhile, this study also demonstrates how W company could successfully transform itself from a gradually declining traditional wooden teaching aid company to a unique and top-notch kind of touristic factory. The results of the case analysis from W company demonstrate the operating characteristics and successful critical factors of the cultural and creative industries. The results of this study could serve as an example for other related fields on how to successfully implement cultural and creative ideas to original products.

並列關鍵字

Cultural and Creative Industries ； Firm Performance ； Case Study ； SWOT Analysis

參考文獻

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