群眾戰與新媒體之探討-以「1985行動聯盟」為例

2013年7月初，國軍發生下士洪仲丘意外死亡的命案，後續衍生「公民1985行動聯盟」於網路上號召網路鄉民至國防部前集合抗議，7月20日總共聚集約3萬人，抗議國防部於7月15日發表的調查報告欺騙社會大眾。半個月後的「公民1985行動聯盟」再一次聚集，而這一次有高達25萬的群眾身穿白衫，和平有秩序的靜坐抗議，從高處看宛如一個大型的白色十字架。短短半個月內，這兩次運用網路號召的群眾運動，人數從3萬人提升到25萬人，活動結束後，引發許多對臺灣社會運動「質變」的探討。本文以2013年7月至10月洪仲丘案與新媒體的群眾關係為研究範疇，試圖理解在一個現今時代裡，新媒體做為意識型態的核心體系與群眾運動對於公共領域的控制權如何互動、競爭及衝突。研究方法上，本文媒體框架分析，試圖釐清「群眾運動」與「媒體組織」的互動過程，即一個「積極」的媒體組織與一個「積極」的運動如何互相作用，旨在發現群眾戰與新媒體之發展與進展。

關鍵字

群眾戰；新媒體；社群網路

並列摘要

In early July 2013, the National Army killed a corporal murderer Hong Zhongqi. The subsequent “citizen’s 1985 Action Coalition” launched an online protest against Internet villagers to gather in front of the Ministry of National Defense. A total of 30,000 people gathered on July 20. The protest report issued by the Ministry of National Defense on July 15 deceived the public. Half a month later, the "Citizens 1985 Action Alliance" gathered again, and this time, up to 250,000 people dressed in white shirts, peaceful and orderly sit-in protests, from a height, like a large white cross. Within two and a half months, the two mass campaigns using the Internet's call have increased from 30,000 to 250,000. After the campaign ended, many discussions on the “quality change” of Taiwan’s social movements were initiated. This article takes the relationship between the Hong Zhongqi case and the new media from July to October 2013 as the research scope, trying to understand that in a modern era, the new media is the core system of ideology and the control of the mass movement over the public domain. How to interact, compete and conflict. In terms of research methods, this paper analyzes the media framework in an attempt to clarify the interaction between the “mass movement” and the “media organization”, that is, how an “active” media organization interacts with a “positive” movement in order to discover the mass battle and the new The development and progress of the media.