臺灣在國際上向來具有美麗之島(Formosa)福爾摩沙的美名。近年來,為因應節能減碳、人口老化、創意經濟等世界趨勢,在政府積極的推動下,觀光產業在臺灣已成為非常重要的經濟活動。相較於其他產業,觀光旅遊常被認為較不具污染性,因此近年來政府極力推動的觀光發展的主因。本研究的目的在探討觀光吸引力、體驗價值與重遊意願之影響研究,以信度、效度分析、因素分析及相關性與多元迴歸、層級迴歸進行統計分析。 本研究成果: 一、 觀光吸引力與體驗價值有部分顯著正向相關。 二、 體驗價值與重遊意願有部分顯著正向相關。 三、 觀光吸引力與重遊意願有部分顯著正向相關。 四、 體驗價值對觀光吸引力與重遊意願具有部分中介作用。
Taiwan in the international community has always been beautiful island (Formosa) Formosa reputation. In recent years, cope with carbon reduction, population aging trend of the world economy, the creative, the government actively promote, the tourism industry in Taiwan has become a very important economic activity. Compared to other industries, tourism is often regarded as less polluting, and therefore the main cause of recent government effort to promote tourism development. The purpose of this study is to explore the tourist attraction, the value and impact of research experience revisit willingness to reliability, validity analysis, factor analysis and correlation and regression, hierarchical regression statistical analysis. The research results: 1.sightseeing attraction and experience the value of some significant positive correlation. 2.The value of experience and willingness to revisit some significant positive correlation. 3.sightseeing attraction and willingness to revisit some significant positive correlation. 4.Experience the value of tourist attraction and has a willingness to revisit partial mediator.