隨著經濟產業的蓬勃發展、市場結構的異動,一直以來,扮演著傳達企業體形象之載體的視覺識別,其以標誌主體在系統中進行完形複製之傳統的線性操作模式,在面對這樣的變動,除了既有的系統策略外是否仍有其它的差異存在與之應對。本研究藉所收集的樣本資料,進行其視覺架構之表現形式的彙整、歸納、探索,並著重在視覺識別中動勢表現上形式的探討,且將分析歸納所得於個人創作中予以呈現,本創作採以活動識別作為發展主軸,並著重於活動展場之情境塑造,在視覺的展現上自平面延伸到立體空間,形塑該活動形象之情境氛圍,以提供對該設計領域有興趣者另方不同的思考面向與激盪,未來在這方領域能有更深入更寬廣的延展。
Thanks to the boom of economy and industry, and variation of market structure, visual identity, playing the role of transmission carrier of enterprise image over time, has been acting traditional linear operation mode of gestalt reproduction in the system, with a mark subject. Under such alteration, is there any other difference to correspond with it, besides existing system strategy? This study conducts compilation, induction, and exploration of collected sample information for the expression mode of its visual structure, and focuses on the discussion of kinetic expression mode in visual identity. Result of the analysis and induction are presented in creation generated by individual. This creation takes event identity as developmental principle and focuses on situation formation for the exhibition stage of the event. Its visual expression extends from graphics to the three dimensional space so as to form the environmental atmosphere of the event image. This would provide another thinking aspect and surge, and also possibility of deeper and broader development, for one who is interested in designing in this area.
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