不同社會階層家庭國內旅遊支出之世代分析

Generation Analysis of Expenditure for Domestic Tourism Within Different Social Class Stratum Families

劉嘉賢(Chia-Hsien Liu)

指導教授 ： 陳宗玄

朝陽科技大學/管理學院/休閒事業管理系/碩士(2009年)

摘要

摘 要
台灣地區經濟快速成長，國民所得逐年提高，加上教育的普及化，使得民眾在追求物質生活之餘，亦開始重視休閒旅遊活動。家庭會因為涉及消費的經濟能力與可自由運用時間等因素，孕育不同的社會價值觀。不同世代家庭因生長時代差異有著不同的生活經驗，對於價值判斷有所不同。隨著社會環境變遷，家庭人口結構改變，造成家庭生命週期模式的變化，是否會因不同社會階層家庭，而影響國內旅遊支出的差異情形。本研究利用行政院主計處進行的台灣地區家庭收支調查資料庫，以民國80-95年間每隔五年的家庭收支調查資料，探討不同世代家庭旅遊支出的變化情形。採用世代分析方法，比較不同世代在國內家庭旅遊支出長期的變化，分析不同社會階層家庭的旅遊消費支出差異情形，以及分析不同社會階層家庭國內旅遊支出。
不同世代家庭平均國內旅遊支出金額明顯差異存在，隨著戶長的年紀增加，家庭用於旅遊支出的金額逐漸減少，年輕世代家庭花費在國內旅遊支出的金額將會逐年提高。不同時期家庭國內旅遊支出，金額高點同時發生於平均戶長年齡50歲，爾後隨著年齡增加，國內旅遊支出呈現下滑現象。經由單因子變異數分析檢定結果，不同世代與不同時期家庭國內旅遊支出有顯著差異。
本研究經由雙因子變異數分析檢定發現，各世代不同社會階層家庭（戶長可支配所得；教育程度；職業），其國內旅遊支出有顯著差異。顯示社會階層是家庭國內旅遊支出重要的影響因素。

關鍵字：社會階層、家庭、國內旅遊、世代分析

關鍵字

家庭 ； 社會階層 ； 世代分析 ； 國內旅遊

並列摘要

Abstract
The accelerated economic growth in Taiwan, gradual increase of annual individual income and popularization of education enable people to focus more on leisure activities in addition to the pursuit of materialistic life. Different societal perspectives are bred in households based on factors such as varying economic capabilities of consumption, disposable spare time, et al. The households growing in different generations have different value systems making judgments because of different life experience. The transitions in societal contexts and the change in the structure of familial population result in the change in familial life cycle, and whether or not the said change will impact on the difference in spending on domestic travels in the context of households of different societal levels. This study uses the database on the surveys of household incomes acquired from the Directorate-General of Budget, Accounting and Statistics, Executive Yuan to explore the change in spending on travelling of households of different generations, based on the data of household income between 1991 and 2006 with 5-year intervals. The method of generational analysis is used to compare the long-term change in spending on travelling amongst households of different generations, analyze the difference in expenditure on travelling and consumption of households of different societal levels, as well as analyze the spending on domestic travels of households of different societal levels.
There is a significant difference in terms of the monetary amount spent on domestic travels by households of different generations, in the said amount gradually decreases per annum with the increase in age of the heads households; the money spent on domestic travels by households of younger generations is on the increasing trend per annum. In regard to the spending on domestic travelling amongst households of different time periods, the monetary amounts all peak at household heads with average age of 50 years old, after which the spending on domestic travels demonstrates a decreasing trend with the increase in age. It is revealed through the analysis and test using One-way Analysis of Variance, ANOVA that there is a significant difference in terms of the spending on domestic travels amongst households of different generations and time periods.
It is revealed in the study using the test of Two-way Analysis of Variance, ANOVA that there is a significant difference in the spending on domestic travels amongst households of different societal levels in different generations (disposable income of the household head, level of education and profession). The said phenomenon demonstrates that societal levels present an influencing factor on the spending on domestic travels by households.

Keywords: Social stratum , family, Domestic Tourism , generational analysis

並列關鍵字

generational analysis ； Domestic Tourism ； Social stratum ； family

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