房地產開發可行性評估—以彰化縣溪湖鎮透天厝為例

Feasibility of Real Estate Development- A Case Study on House at Cituao Township , Changhwua County

何萬福(Wan-fu Ho)

指導教授 ： 徐松圻

朝陽科技大學/理工學院/營建工程系/碩士(2009年)

摘要

本研究之架構，是藉由一般房地產概念與國內外相關文獻中，了解開發房地產各種可能的影響因素。運用在房地產開發之可行性評估，再依其決策基準模式，進行土地影響評估、市場調查分析、規劃設計產品、投資報酬之分析進行開發投資，成為房地產投資開發人員之行為評估模式，以期能改善傳統業者之決策分析缺失及建立房地產開發可行性之投資策略。
早期傳統業者，只要老闆認為土地行情合理就購置土地，在缺乏對土地的條件、特性及地緣下常常導致開發後的土地糾分。且在規劃設計時，常常根據自己的理念規劃設計圖面，導致土地過度浪費產生土地評效較差而轉換成房價高於一般行情，或土地過度開發產生房屋格局太小不合消費市場，導致土地過度浪費或過度開發都有可能產生滯銷。
所以藉由本身從事房地產土地開之經驗，架構出一套從事房地產土地開發之行為評估模式，以期能改善傳統業者之決策分析缺失及建立房地產開發可行性投資之行為模式。並以某公司在彰化縣溪湖鎮「溪湖新家」透天厝案例分析驗證。驗證結果，本案例經開發可行性投資之行為評估模式分析後，雖未達所評估的30.996 % 之理想，但也創造出24.87 %值得投資的個案合理利潤。
關鍵字：房地產、決策、行為評估模式、投資策略

關鍵字

決策 ； 行為評估模式 ； 房地產

並列摘要

The work of this study is based on the literature and experience from Taiwan and the other countries to understand the possible influencing factors on real estate development. Before doing any development and investment, the feasibility evaluation of real estate development, decision-making modeling, appraisal of land factor, analysis of marketing survey, product planning and design, and analysis of investment and rewards should be carried out in proper order. This behavior model can be used by the person who will do real estate investment and development, and hope that this model can improve the drawbacks of traditional decision-making analysis and establish the investment strategy of real estate development feasibility.
In the past, owners usually depend on the previous experience to purchase a land, and this may lead to some controversy over the land without knowing the condition and characteristics of the land. The owners also often involve the planning and design based on their ldea and concept. This may lead to higher price of a building due to improper planning and use of the land, or over development of a land causing the layout of a building too small for the common consumer. The above conditions may cause slow sales of the newly constructed buildings.
The study develops a behavior appraisal model for real estate development based on the past experience of the author. This model may improve the drawbacks of traditional decision-making and establish the investment feasibility of a real estate development. The analyzed results of a case study based on the“Cituao New House”in Cituao Township, Changhwua County show that the case will not reach 30.996% appraisal profit based on the model, but will have the profit of 24.87% which is reasonable and worth investing.

Keywords：real estate, decision-making, behavior appraisal model

並列關鍵字

decision-making ； real estate ； behavior appraisal model

參考文獻

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