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  • 學位論文

大型重型機車騎乘者遊憩動機與遊憩偏好之研究-以中部中驥聯合重型機車商行為例

A Study on the Recreational Motivation and Preferences for Heavyweight Motorcycle Riders-The Example of United Bikers International Co. in the Central Taiwan

指導教授 : 曾宇良 朱瑞淵
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摘要


大型重型機車在2002年開放進口後,騎乘人口數量呈正成長,特別是以重型機車愛好者於國內各遊憩景點成群出遊最令人印象深刻,以致於對騎乘大型重型機車之動機及其偏好引發研究動機,進而探討大型重型機車騎乘者之遊憩動機與遊憩偏好。在本研究中,主要探討個人屬性分別對遊憩動機與遊憩偏好之關係,以及遊憩動機與遊憩偏好兩者之相關性。 本研究以中部地區「中驥聯合重型機車商」為研究對象進行問卷調查,共計發放117份問卷,其中16份為無效問卷,有效率為86%。結果發現騎乘者性別以男性為主,年齡主要集中於21至49歲,教育程度以專科以上為居多,未婚與已婚者的比例趨近相等;參與大型重型機車活動經歷以2至3年為居多,活動類型以定點遊程之意願較高。騎乘大型重型機車遊憩動機以「遠離都市的吵雜」、「為了運動休閒」、「有獨立解放的感覺」意向較高;選擇遊憩偏好則以「喜歡往山區行駛」及「喜歡往國家公園行駛」意願較高。 以獨立t檢定及單因子變異數分析結果顯示,大型重型機車騎乘者的人口統計變項及行為變項對遊憩動機及遊憩偏好皆呈顯著性之差異;以皮爾遜相關分析探討遊憩動機與遊憩偏好中之關聯性,分析結果發現大部分遊憩動機與遊憩偏好都呈顯著性中度及低度相關。 而遊憩動機與遊憩偏好兩者關係之分析結果,相關係數較高且成顯著中度正向相關包括: 1.「為了和朋友培養感情、增進友誼」與「往溫泉區的地方行駛」及「喜歡往有湖泊、海岸的地方行駛」。 2.「為了認識更多的同好,拓展社交圈」與「喜歡往有湖泊、海岸的地方行駛」。 3.「充分利用我的休閒時間」與「喜歡往有湖泊、海岸的地方行駛」及「喜歡往有特殊地形地貌的地方行駛」。 4.「為了完成夢想」與「喜歡往有湖泊、海岸的地方行駛」。 建議政府單位能夠重視大型重型機車族群之需求,在交通方面及車輛管理方面訂定一套符合大型重型機車適用之管理辦法;在休閒旅遊業中能夠為大型重型機車族規劃適當之遊憩行程,讓騎乘者在騎乘大型重型機車時更能夠在不違反交通規則之規範內體驗休閒活動。

並列摘要


The population of heavyweight motorcycle riders has increased because of allowing import of the heavyweight motorcycle since 2002. The heavyweight motorcycle riders often prefer touring with a group in major sighs, which was impressed and motivated for this studying in their recreational motivation and preference. The purposes of the study were to understand the recreational motivation and preference for various personal backgrounds, and the relation between them. Members of “the United Bikers International Co.” in the central Taiwan were selected to participate for this study. There were 117 questionnaires sent out, the invalid questionnaires was 16, the valid rate was 86%. The results showed that heavyweight motorcycle riders were mostly male, age ranged from 21 to 49 and with education of college degree. The marriage status of participants was near 50%. The most of participants had 2 to 3 years of experience in heavyweight motorcycle riding. They also preferred to gather in one recreation area when they planed for their activities. The major motivations of riding were “get away from the noise city”, “for athletic recreational purpose” and “for relaxation purpose”. Most of the riders preferred to go the mountain areas and national parks for their recreation. The t-test and one-way ANOVA results showed that demographic and behavioral variables had a statistical significant difference in recreational motivation and preference, respectively. Pearson’s Product Moment Correlation Coefficient was applied to measure the correlation between recreational motivation and preference, the results showed that most recreational motivation and preference had significantly moderate and low correlation coefficients. Furthermore, there were some significant positive moderate correlation coefficient between the recreational motivation and preference as the following: 1. “For building and improving companionship” correlates with “preferring toward hot spring areas” and “preferring toward lakes and a sea shore”. 2. “For extending their social groups” correlates with “preferring toward lakes and a sea shore”. 3. “For enjoying personal leisure time ” correlates with “preferring toward lakes and a sea shore” and “preferring toward the unique landform”. 4. “For fulfilling personal goal” correlates with “preferring toward lakes and a sea shore”. There are several suggestions for policy making in the futures. The applicable administrative regulation for heavyweight motorcycle riders is needed. In additional, there will be a highly demand to deign leisure packages for heavyweight motorcycle riders while they are experiencing their recreational activities with safety riding.

參考文獻


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被引用紀錄


武志安(2011)。大型重型機車騎士參與動機與滿意度之研究-以北台灣地區為例〔碩士論文,亞洲大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0118-1511201215470410

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