倪讚畫作的潛藏網格在海報設計之應用

中國文化五千年，在國際的設計領域中也因其儒、道思想與其豐富的視覺表現元素影響著世界。然而對於自幼長浸於中國文化中的我們，「傳統」提供了基本精神與思想，若以其為基礎而以設計進行轉變與創新，則可見煥然一新的設計文化。中國視覺元素之設計作品眾多，然而如何將中國元素應用於設計之中，其運用手法則將因使用者、生長環境以及擅長使用的技術等各種原因而有所不同。但若無具備水墨技法的設計師欲創作此類中國風格之作，如何將中國獨特的視覺美感應用於講求快速、高品質的設計工作之中即為一將面臨的問題。因此本研究以近代水墨畫前身的中國文人畫為研究對象，並取倪瓚畫作為分析範例，而以版面設計中之比例分割以及網格概念，將文人畫之構圖特徵予以整理，並令其為規則用於已經分割而規劃完成的網格之中，而後將此網格應用於海報設計之創作。

關鍵字

海報設計；網格；一河兩岸；倪瓚

並列摘要

Chinese culture has been lasting over five thousand years. The Confucian ideology, Taoism and the rich visual elements embraced in Chinese culture deeply affect the field of international design. As for the one who has been immersed in Chinese culture since its birth is provided with fundamental spirits and ideas via ‘tradition’. Based on this, in my view, new design culture could be established through design transformation and innovation. There are numerous designs developed based on Chinese visual elements. However, these works are able to be distinguished by the application, as well as by the methods used by people, their personal background and the personally- frequently-used techniques. Therefore, the issue of how to perform the unique beauty effectively and efficiently for those designers who lack of Ink Painting specialty and intend to create particular work pieces are explored in this study. The emphasis of the research is put on Chinese literati painting, the predecessor of modern ink painting. Moreover, the masterpieces from Ni-Zan are regarded as demonstration for analysis. With the conceptions of ratio section and GRID from layout design, the composition of literati paintings are featured and organized. Meanwhile, the rules are regulated for the sectioned and completed GRID and further applied to poster design.

並列關鍵字

NI-ZAN ； Grid ； Two Worlds Divided by One River ； Poster Design

參考文獻

（13）高木森，1992，《中國繪畫思想史》，東大圖書股份有限公司，

中華民國教育部（無日期）。教育部重編國語辭典修訂本。2011年5

（9）黃晉亭，2005，"中國山水畫中「水」的文人意識與造型風格

（3）任淑華，2002，"文人繪畫美學中的雅俗觀"，國立成功大學藝

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倪讚畫作的潛藏網格在海報設計之應用

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