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  • 學位論文

國小學生家長對學生團體平安保險之認知-以台中市國民小學為例

A study on the householders’ cognition about the student group casualty insurance for elementary school – Evidence from elementary schools in Taichung City

指導教授 : 簡宣博 許可達
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摘要


本研究之目的主要透過問卷方式並使用單因子變異數分析及獨立樣本T檢定及逐步回歸分析且透過SPSS來進行實證分析,以了解政府實施學生平安保險36年以來,國民小學學生家長不同人口特質及個人經驗特質對於學生平安保險的認知程度、支持程度與家長的風險趨避程度的差異並分析學生平安保險的認知程度、支持程度與家長的風險趨避程度的相關性。 研究結論: 1. 人口特質與對於學生平安保險的認知程度為不顯著相關 2. 人口特質與對於學生平安保險的支持程度,除了性別外皆為不顯著相關 3. 人口特質與對於風險趨避程度.除了婚姻狀態、收入狀態外皆為不顯著相關 4. 個人經驗特質對於學生平安保險的認知程度均為顯著相關 5. 個人經驗特質對於學生平安保險的支持程度均為顯著相關 6. 個人經驗特質對於風險趨避程度除辦理學生保險理賠經驗者不顯著.其餘均為顯著 7. 學生平安保險的認知程度、支持程度與家長的風險趨避程度的相關性,其中認知程度與支持程度為顯著負相關

並列摘要


Conclusion: 1. There’s inconspicuously connection with population characteristic toward student group casualty insurance’s cognition extents. 2. There’s inconspicuously connection with population characteristic toward student group casualty insurance’s support extents but gender. 3. There’s inconspicuously connection with population characteristic toward risk avoidance extents but marital status, and income statement. 4. There’s obvious connection with individual experience toward student group casualty insurance’s cognition extents. 5. There’s obvious connection with individual experience toward student group casualty insurance’s support extents. 6. There’s inconspicuously connection with individual claim experience toward risk avoidance extents but others. 7. Regarding the connection between cognition extents of student group casualty insurance, support extents, and parents’ risk avoidance extents, there shown obvious negative connection between cognition extents and support extents.

參考文獻


1. Brucks,M,1985.The Effect of Product Class Knowledge on Information search Behavior.Journal of consumer Research,Vol.12,No.1,pp.1-16
2. Park, C. W. and V. P. Lessig, 1981. Familiarity and Its Impact on Consumer Decision Biases and Heuristics, Journal of Consumer Research, Vol. 8, pp.223-230.
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5. Traylor, M. B., 1981. Product Involvement and Brand Commitment, Journal of Advertising Research, Vol. 21, pp.51-56.
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被引用紀錄


謝玫宜(2017)。戶外教學責任風險知覺、政策保險認知與教職員責任保險購買意願之研究-以南投縣國小教師為例〔碩士論文,朝陽科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0078-2712201714434407

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