透過您的圖書館登入
IP:44.223.36.100
  • 學位論文

台中市家長選擇幼兒園之相關因素研究

The Factors of Parents’ Selection of Preschools in Taichung City

指導教授 : 蘇秀枝
若您是本文的作者,可授權文章由華藝線上圖書館中協助推廣。

摘要


幼兒園是幼兒受正式教育前的第一站,而少子化的趨勢,使得家長對孩子的教育越加重視,贏在起跑點成為家長選取托育環境的重要影響因素。因此,如何提升競爭力,獲得家長青睞,乃是幼兒園最重要的挑戰,本研究欲找出家長選擇幼兒園時考慮並重視的因素,故本研究的研究目的為: (1)了解家長在選擇幼兒就讀幼兒園時所重視的因素。 (2)了解家庭因素與家長選擇幼兒園時重視的因素兩者之關係。 (3)根據研究結果,對幼兒園行銷策略提供具體建議。 本研究以台中市兩所國民小學一年級學生家長為研究對象,於2012年5月7日~5月19日進行問卷調查,以了解家長選擇幼兒園時之重視的因素與相關因素,共發放423份問卷,有效問卷409份,有效問卷填答率為92.7%。 研究結果顯示家長較重視幼兒園教師是否受過相關幼教專業訓練,及幼兒園內硬體設施與安全衛生的活動空間是否合適等因素,在行銷策略構面家長重視幼兒園是否立案、通過消防安檢等因素。此外,本研究發現家長大部分選擇非加盟型的私立幼兒園。   本研究建議教育主管機關應增設公立幼兒園、提供相關補助、落實各項扶助學前幼兒措施,降低家長在選擇幼兒園時之不平等因素;對於幼兒園則建議增加幼兒有興趣參與之活動、提升幼兒園師資及設備;對於家長則是建議深入了解幼兒園內人員配置及管理、了解幼兒園課程安排與教學特色活動、重視師生比。

關鍵字

家長 幼兒園 機構選擇

並列摘要


Preschool is the beginning of early childhood education. As the birth rate in Taiwan declines, parents are paying more attention to children’s education. How to bring up a superior kid in this preschool stage becomes an important issue for parents to choose educational organizations. Therefore, how to enhance the advantage and competence in order to attract parents is the crucial challenge for preschools. This study intends to find out factors related to parents’ selection of a suitable preschool for their children.The goals of this study are the following: I. To find out the factors which affect parents’ selection when they choose preschools; II. To find out the relations between family factors and parents’ preschool selections; III. Finally, based on the study results to provide specific suggestions and marketing strategies for preschools. Participants include parents of the first grade students at two elementary schools in Taichung City. Totally 423 copies of questionnaires were distributed to survey parents’ selections of preschools and related factors, 409 questionnaires were returned. The valid return rate was 92.7%. This study indicated that parents valued teachers’ professional training background, the facilities, safety and sanitation of preschools. These factors were related to parents’ selections of preschools. In the marketing factor, parents valued whether the preschool has a license and has passed the fire safety inspection etc. In addition, most parents selected non-chain private preschools. In conclusion, this research suggests government should set up more public preschools and provide educational subsidy so as to implement all kinds of welfare policies to ensure equity for parents to select high quality preschools. This study also recommends that preschools should increase interesting activities to engage students, improve teachers’ qualification and program facilities. Parents are advised to have a better understanding of placements and management of child care providers, curriculum and instruction, and teacher-student ratios before they select a preschool.

並列關鍵字

selection preschools parents

參考文獻


劉智燕(2010)。幼稚園形象管理與生命教育之行動研究—一位園長的實踐。幼兒教保研究期刊,4,117-132。
鄭美惠、謝美慧(2009)。幼兒家長選擇就讀公立幼稚園之研究。幼兒教保研究期刊,3,63-74。
黃義良(2008a)。幼兒園理想品牌的內涵及其相關議題探討-包含園方與顧客的觀點。幼兒教保研究,2,103-117。
黃怡雯(2007)。少子化趨勢下幼稚園行銷的運用策略。臺灣教育,644,17-22。
張明輝(2002)。企業管理理論在學校經營與管理的應用。教師天地,120,28-36。

被引用紀錄


邱惠專(2014)。家長選擇幼兒園的決策過程探討 -以台中市霧峰區為例〔碩士論文,朝陽科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0078-2611201410182105
蔡亞芯(2015)。家長選擇幼兒園考慮層面之研究〔碩士論文,國立中正大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0033-2110201614015674

延伸閱讀