本文利用行政院主計處民國 101 年「台灣地區家庭收支調查報告」為基礎,以Tobit模型來分析家庭套裝旅遊消費支出,並利用STATA統計軟體推估並已概似比(likelihood ratio test)檢定模型中所有參數是否為零之虛無假設,表示使用這些變數來解釋家庭套裝旅遊支出的變化是適當的。首先探討影響家計單位參與套裝旅遊決策的因素,並進一步探討影響家計單位套裝旅遊消費決策之重要因素。從實證結果中發現,經濟戶長職業、戶長教育程度、戶長為女性家庭之家計單位較會參與套裝旅遊;而家庭所得收入愈高、參與套裝旅遊的行為也相對提高。 關鍵字:家計單位、套裝旅遊、樣本選擇模型
Based on 2012 Report on Survey of Taiwan Family Income and Expenditure by the auditing department of the Executive Yuan, this article uses TOBIT model to analyze the family package tour expenditure and STATA statistic software to predict and furthermore use likelihood ratio test to see whether all the variables in the model are an empty postulate of zero. It shows that to use these variables to explain the change of the family package tour expenditure is suitable. First, we explore the decision factors that influence the family units participating in package tour and further explore the consuming factors that influence the family units’ package tour. From the results of actual proof, we discover that economic household head’s occupation, household head’s education level, and the female household head’s family units have a better opportunity to participate in package tour; the more income the family earns, the better chance for the family to participate in the package tour. Key words: family units, package tour, sample selection model.