本研究主要目的在探討馬拉松參賽者在參與動機與持續涉入之差異情形,以及參與動機對持續涉入的影響。2015年4月19日在葫蘆墩全國馬拉松賽事舉辦期間進行問卷調查,以比賽現場參賽者為研究對象,共計發放350份問卷,回收有效問卷322份,有效回收率為92%,並以描述性統計分析、獨立樣本t 檢定、單因子變異數分析、雪費事後比較法及一般多元迴歸分析進行統計分析,經分析與討論後得到以下結論: 一、馬拉松參賽者特性:以「男性」居多,婚姻狀況以「未婚」居多,年齡層主要在「21-30歲」,居住地主要以「中部」地區居多,教育程度是「大學(專)」為主,職業以「工商服務業」者居多,收入方面在「30,001-40,000元」居多,參賽者平均每年參與馬拉松次數方面,以「3-4次者」最多,馬拉松運動跑齡方面,以「1-2年」者最多。 二、不同人口統計變項參賽者對參與動機之差異:婚姻狀況、教育程度及平均每年參與馬拉松次數皆達顯著差異水準。 三、不同人口統計變項參賽者對持續涉入之差異:性別、婚姻狀況及平均每年參與馬拉松次數皆達顯著差異水準。 四、馬拉松參賽者「參與動機」對於「持續涉入」具有影響。
This study aims to explore the effects of Marathon runners’ between participation motivation and enduring involvement on their different, and the relationship about participation motivation and enduring involvement. With participants of the 2015 Huludun National Marathon as the research subject, it adopts questionnaire survey to collect related information. The questionnaire survey was conducted by means of convenience sampling, with 350 questionnaires given out respectively and retrieved 322 copies, the retrieve rate is 92%. After processing the data with Descriptive Statistics, T-test, One-way ANOVA, Scheffe-test and Multiple Regression Analysis, several conclusions were made as following: 1.Most of Marathon participants are males and unmarried, aged between 21 and 30, located in central Taiwan, with an education background of university or college, workers from industrial and commercial service, incomes of 30,001-40,000NTD, most of the marathoners have a running excises for 3-4 times a year, have a running times with 1-2 year. 2.There were significant differences of participation motivation in marriage situation, education levels, and the average number of participation among participants. 3.There were significant differences of enduring involvement in sexes, marriage situation, and the average number of participation among participants. 4.Participation Motivation and Enduring Involvement can predict well being of marathon runners.