本研究旨在探討臺灣日月潭國內旅遊者環境契合度、沉浸體驗與地方依戀之差異與相關情形。本研究採問卷調查法,以臺灣日月潭觀光風景區遊客為研究對象,採便利抽樣方式進行抽樣,問卷發放400份,回收351份,有效回收率為87.75%,所得資料經描述性統計、獨立樣本t檢定、單因子變異數分析、典型相關與多元逐步迴歸進行資料分析,研究結果發現年齡與月收入不同之日月潭國內旅遊者在環境契合度有部分顯著差異;性別、年齡、教育程度與月收入不同之日月潭國內旅遊者在沉浸體驗有顯著差異;性別、年齡、教育程度與月收入不同之日月潭國內旅遊者在地方依戀有顯著差異;日月潭國內旅遊者環境契合度與沉浸體驗有正向相關情形;日月潭國內旅遊者環境契合度及沉浸體驗能有效預測地方依戀。
This study explored the impacts and differences on the Recreationist-Environment Fit, Flow Experience and Place Attachment among Internal Travelers. This study adopted Convenience sampling and questionnaire survery as methods, and the subjects were Sun-Moon Lake travlers in Taiwan. 400 survery questionnaires were distributed and 351 effective questionnaires were collected. The effective response rate was 87.75%. After statistic analysis, which includes descriptive statistics, independent sample t-test, one-way ANOVA, canonical analysis and mulitiple stepwise regression analysis, the finding from the research showed the following. The differences of Age and Monthly Income showed a partial difference on recreationist-environment fit. The differences of Gender, Age, Education Level and Monthly Income showed a significant difference on flow experience. The differences of Gender, Age, Education Level and Monthly Income showed a significant difference on place attachment. For the relationship between recreationist-environment fit and flow experience of Sun-Moon Lake travlers showed a positive correlation. Recreationist-environment fit and flow experience of Sun-Moon Lake travlers could predict place attachment effectively.
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