居民及遊客對花田景觀之遊憩價值探討-以2009花在彰化為例

Residents’and Visitors’View of the Recreational Value of Flower Field Landscape-A Case Study of 2009 ChangHua Flower Field

余虹嫻(Hung-hsien Yu)

指導教授 ： 張莉欣

朝陽科技大學/設計學院/建築及都市設計研究所/碩士(2010年)

摘要

近年來每當秋冬交替之際土地休耕時，各地會種植景觀綠肥作物，以營造休耕農田景觀，除可恢復地利，並可帶動農村休閒旅遊人潮及地方經濟發展。本研究以彰化縣「2009花在彰化」活動之休耕花田為實證研究地點，期望由探討社區居民及遊客對休耕花田之遊憩價值，以瞭解低成本、容易休耕農田營造景觀之簡約型花田成效。針對社區居民，探討社區居民之基本背景屬性及對休耕花田之景觀美質評價、受遊客干擾種類及強度、參觀休耕花田向遊客收取費用意願及收取金額、未來再辦意願等；針對遊客，探討遊客之基本背景屬性及對休耕花田之景觀美質評價、願付價值、重遊意願等。
研究結果顯示，社區居民認為休耕花田對當地景觀美質有所提升、多數居民認為在休耕花田活動舉辦期間生活受遊客之影響、在收費意願方面，有三成以上的社區居民同意使用者付費的觀念，其中以應向遊客收取21~40元者最多、並且同意未來再繼續舉辦休耕花田活動。遊客認為休耕花田有美化鄉村田園景觀的效果、對於參觀休耕花田願意付20元以內的價錢，來參觀休耕花田、並且未來如果還有舉辦休耕花田活動時，願意再次到休耕花田區來進行遊憩活動。本研究結果可提供休耕花田活動承辦單位，作為往後舉行休耕花田活動上之參考。

關鍵字

願付價值 ； 景觀美質 ； 景觀綠肥作物 ； 休耕田

並列摘要

Each year, at the turn of the season from autumn to winter, many farmers will plant landscape green manure crops to create flower field on fallow land. These flower field on fallow land can not only fertilize the land but also attract tourists and promote local economic development. With a focus on flower field on fallow land of the “2009 Changhua Flower Festival”, this study investigated community residents’ and tourists’ perceptions of the recreational value of flower field on fallow land to understand the effectiveness of using low-cost and easy-to-fallow flower field on fallow land to create a landscape of simple flower field on fallow land. For community residents, it investigated their background attributes, appraisal of the scenic beauty of the flower field on fallow land, types and strengths of visitor disturbance, intention to collect admission fees, amount of the fees, and intention to hold the same activity in the future. For visitors, it examined their background attributes, appraisal of the scenic beauty of flower field on fallow land, willingness to pay, and intention to revisit.
Results showed that community residents agreed that flower field on fallow land could enhance the scenic beauty of the local landscape, and most of them agreed that they were disturbed by visitors during the activity. In terms of the intention to collect admission fees, more than 30% of community residents considered collecting fees from visitors as necessary and also agreed to hold similar activities in the future. Visitors agreed that these flower field on fallow land had the effect of beautifying the rural landscape, and would be willing to revisit the flower field on fallow land in the future. The research findings could be a reference for authorities concerned on planning of future flower field on fallow land activities.

並列關鍵字

willingness to pay ； scenic beauty ； landscape green manure crops ； allow land

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