影響使用者持續使用行動裝置擴增實境應用軟體意願因素之研究

A Study on Factors Influencing Users’ Intention to Continue Using the Augmented Reality Software for Mobile Devices

詹志偉(Jhih-Wei Jhan)

指導教授 ： 李富民

朝陽科技大學/資訊學院/資訊管理系/碩士(2014年)

摘要

摘要
擴增實境是資訊軟體的應用技術，除了軟體設計者的巧思外，也需要
使用者對該軟體的意見回饋，才能尋找出該技術的合適用途及發展方式。
現今的行動裝置擴增實境應用軟體，還存有許多改善空間。調查使用意願
影響因素，尚無法據以有效改善該軟體的價值。探討持續使用意願影響因
素，才能更進一步確保其價值所在。
為瞭解持續使用意願影響因素，本研究以資訊系統接受後持續使用意
願模型為理論基礎，探討認知有用、認知易用及認知娛樂等因素，並針對
臺灣地區行動裝置擴增實境應用軟體的使用者，抽樣調查該使用者因上述
因素而影響使用者持續使用意願之程度。實證結果顯示，認知有用、認知
易用及認知娛樂對使用者持續使用意願有正向顯著影響，然而，其對使用
者滿意度卻無顯著影響。

關鍵字：行動裝置、擴增實境、持續使用意願、資訊系統接受後持續使用
意願模型、認知娛樂

關鍵字

資訊系統接受後持續使用意願模型 ； 持續使用意願 ； 擴增實境 ； 行動裝置 ； 認知娛樂

並列摘要

Abstract
Augmented reality is an application technique for information software. To
find out the most suitable using and developing ways for the technique, the
software providers need not only better ideas of software designers but also
valuable feedback from the users. Nowadays, the software of augmented reality
for mobile devices still has much room for improvement. The value of the
software can be improved more effectively through investigating the factors that
influence users’ continuance intention than the ones that influence users’ intention.
In order to explore the factors that influence users’ continuance intention, a
model is proposed based on the Post-Acceptance Model of IS Continuance.
Aimed at the users of software of augmented reality for mobile devices, the
proposed model is constructed by the perceived usefulness, perceived ease of use,
and perceived playfulness. To verify the proposed model, a questionnaire is
developed based on the related literatures and users in Taiwan are sampled to
measure the relevant constructs. The results show that the perceived usefulness,
perceived ease of use, and perceived playfulness have significantly positive effect
on users’ continuance intention. However, they do not have significantly effect on
user’ satisfaction.

Keywords: Mobile Device, Augmented Reality, Continuance Intention, Post-
Acceptance Model of IS Continuance, Perceived Playfulness

並列關鍵字

Post-Acceptance Model of IS Continuance ； Continuance Intention ； Augmented Reality ； Mobile Device ； Perceived Playfulness

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