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  • 學位論文

台灣休閒潛水產業定位策略之研究

The Study of Market Positioning for Scuba Diving at Taiwan

指導教授 : 王淑卿
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摘要


現今全世界各個國家對於國人的生活品質愈來愈重視,而台灣是一個坐擁海洋資源富裕的海島,在近年因環境開放後,使得水域運動的參加人口與活動類型愈加豐富。近年來,新聞媒體與網路社群的資訊傳遞快速且便利,愈來愈多人關注休閒潛水這項運動。但是在台灣相關產業發展尚未成熟,潛水運動資訊零散,且取得不易。這會讓有興趣瞭解的人無法排除疑慮,進一步獲得有效知識,導致對休閒潛水的觀念不正確,而成為推廣休閒潛水的阻礙。雖然相關組織致力於發展與推廣潛水運動,但因上述因素,其發揮的效益就有所限制。 本研究的目的是探究推廣休閒潛水時所面臨的問題及挑戰,並進一步提出建議的解決方案,以供規劃宣導推廣活動計畫時的參考依據,增加國人對該運動的參與度,並藉以提升對於海洋環境的保育觀念,達到重視愛護環境的目的,是本研究的主要重點。 依問卷分析之結果,未來台灣的休閒潛水產業發展,重點著重於政府機關的相關水域法規政策需要更加明確制定,以及對水域環境設施的重視,以保障國人參與水域活動的安全性,才能正向使得國民了解水性、親近水中活動、適應水中環境。除此之外,更需利用擴大親水教育加強使用相關器材的功能,教育自救能力,之後進而學游泳及休閒潛水,這樣才能免於水難、保育海洋生態環境。

並列摘要


As the various countries of the world is increasing emphasis on the quality of life for the people. However, Taiwan is a marine resource-rich island, in recent years, due to the open environment, making the increasingly rich waters sports to participate in the population and the type of activity. In recent years, the news media and the Internet community information passed quickly and conveniently. More and more people concerned about the sport of recreational scuba diving. Nevertheless, it is difficult to develop the related industries and immature in Taiwan, and the diving sports information scattered. Therefore, people who are interested in learning about the recreational diving cannot be ruled out concerns and get the necessary knowledge. Resulting in the incorrect concept of recreational diving, and promote recreational diving hinder. Although the relevant organization committed to the development and promotion of diving, but due to the above factors, the benefits of play are somewhat limited. The purpose of this study is to explore the issues and challenges facing the promotion of recreational diving, then solutions provide recommendations for reference when planning advocacy campaign plan. Eventually, through the results of this study, the participation of the people in this movement can be increased, and in order to enhance the conservation concept for the marine environment, the purpose of emphasis on caring for the environment. According to the results of the questionnaire analysis, the future development of recreational diving industry, focusing on water regulations and policies focus on government agencies need to be more clearly defined. As well as the waters of the great importance of the environment and facilities, in order to protect the people involved in the security of the waters. Dealing with these issues in order to make the people understand the waterborne close to water activities to adapt to the water environment.

參考文獻


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