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  • 學位論文

卡通人物包裝食物對幼兒食物喜好之影響

Effects of Cartoon Characters Food Package on Children''s Taste Preferences

指導教授 : 嚴金恩
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摘要


研究背景:研究發現幼兒對食物喜好的程度會因食物包裝而有所不同,幼兒對有卡通人物圖樣包裝食物的喜好程度顯著高於沒有卡通人物圖樣包裝的食物;也有研究指出食物包裝或外型不會影響幼兒的食物喜好。因此,本研究目的為探討卡通人物對幼兒食物喜好之影響,進而討論卡通人物包裝是否能提升幼兒對食物的喜好。 研究方法:以台中市公私立幼兒園三至六歲幼兒為對象,共90名幼兒,分別使用卡通人物圖樣食物包裝與透明袋食物包裝來包裝胡蘿蔔、全麥燕麥餅乾、油炸薯片,在幼兒品嚐袋內食物後,回答對食物喜好的程度,並選擇較為傾向喜好的食物包裝。 研究結果:研究結果顯示幼兒對卡通人物包裝之胡蘿蔔、全麥燕麥餅乾的喜好程度顯著高於透明袋包裝之胡蘿蔔、全麥燕麥餅乾,然而,油炸薯片以卡通人物包裝或透明袋包裝喜好程度並無顯著差異。大部分幼兒認為有卡通人物包裝的食物較透明袋包裝食物好吃,幼兒對卡通人物包裝食物的喜好顯著高於透明包裝食物。幼兒對卡通人物包裝之胡蘿蔔喜好程度與原來對胡蘿蔔喜好程度顯著正相關,即卡通人物包裝胡蘿蔔能提升幼兒對胡蘿蔔的喜好程度。 結論:80%以上的幼兒覺得卡通人物圖樣包裝的食物比透明袋包裝的食物更為好吃,對卡通人物食物包裝的食物有較高的喜好程度,幼兒對卡通人物包裝食物的喜好顯著高於透明袋包裝食物,顯示卡通人物包裝胡蘿蔔有助於提升幼兒對胡蘿蔔的喜好程度,透過卡通人物包裝可能協助幼兒養成攝取健康食物的習慣。

並列摘要


Background:Research found that young children have different preferences with different food packaging. They like the food cartoon packaging more than the food packaging without cartoon pictures on. Research has also pointed out that the food packaging or appearance does not affect children''s food preferences. Therefore, this study aimed to investigate cartoon characters on children''s food preferences influence, cartoon characters and then discuss whether the packaging can enhance children''s food preferences. Methods:According to the public and private kindergartens in Taichung, their ages are from three to six. There are ninety children in total. Respectively cartoon character pattern transparent bags of food packaging and food packaging to wrap carrots, whole wheat oat biscuits, fried potato chips. After they tasted the food with cartoon character pattern bags, the young children answered the extent of food preferences and selected more inclined to liking food packaging. Results:The results showed that use of cartoon characters drawing-packaged food and whole wheat oatmeal cookies will affect children''s food preferences and choices, especially for the more significant transparent bag packing carrots, whole wheat oatmeal cookies preferences. However, fried potato chips with cartoon characters or transparent bag packing, there isn’t too different with children’s preference. The most of children think that have cartoon character pattern packaged food is more delicious than transparent bag packing food and children like the packaging carrot cartoon character with the original preference for carrots significant positive correlation. The packaging carrot cartoon characters can enhance children''s preference for the carrot. Conclusions:80% of the children felt cartoon character pattern packaged food is more delicious than transparent bag packing food. The results showed cartoon characters packaged foods help improve children''s preference for healthy food and it also can help children develop the habit of eating a healthy food.

參考文獻


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