樂器產品之造形意象研究-以爵士鼓為例

Research on the Product Image of Musical Instrument - A Case Study of Jazz Drum Design

魏國雄(Gwo-Hsiung Wei)

指導教授 ： 曹永慶

大同大學/設計學院/工業設計學系所/碩士(2006年)

摘要

本研究之目的在探討爵士鼓造形要素與造形意象間之關係。研究共分四部分進行。第一部分為調查爵士鼓使用者對於爵士鼓設計元素之重視度，以歸納出主要考量之要素。第二部分為依據爵士鼓使用者最重視之設計要素，重新設計並組合成不同之測試樣本組，實施意象測試，分析爵士鼓之造形意象結構，以及爵士鼓之造形要素與造形意象間之對應關係。第三部分為進一步分析爵士鼓之造形意象與「喜歡」、「美麗」兩綜合性評價間之因果關係。第四部分則為依據前階段分析所得結果，設計出符合「喜歡」、「美麗」評價之新樣品再行意象測試以驗證。主要結果歸納如下：
(1) 製造廠商與使用者對於爵士鼓造形設計之重視度並不相同。廠商以品牌經營及快速推出新品為訴求，因此較重視鼓筒顏色、鼓筒表面處理等設計要素。使用者則傾向個人對於產品認知之喜好，較重視金屬配件的表面處理及鼓筒表面處理。
(2)爵士鼓之造形意象可由格調的、活力的及諧調的三個主要因素構成。
(3)爵士鼓鼓筒表面具有紋路的設計，將予人有格調的意象，反之則給予人俗氣的意象；而爵士鼓之金屬配件表面亮度佳會予人較具活潑的意象，反之則給人老成的感覺。另一方面，鼓筒與金屬配件表面處理之亮度接近時，會予人諧調的意象，亮度差異太大則予人突兀的意象。
(4)受喜歡之爵士鼓造形應該具有「活潑的」及「價值感的」意象，而美麗之爵士鼓造形應該具有「價值感」、「活潑的」及「諧調的」意象。
(5)爵士鼓之「金屬配件表面為一般電鍍鎳處理」與「鼓筒表面具不同紋路處理」相組合搭配時，的確較具「活潑的」、「價值感的」、「協調的」意象，並且符合消費者在「喜歡的」、「美麗的」認知。
(6)金屬配件表面處理過度炫亮，雖具活潑感，但不易與鼓筒表面處理搭配，影響了產品的整體感。反之，素雅亮麗的表面處理，易與鼓筒的表面處理搭配。

關鍵字

造形意象 ； 樂器 ； 爵士鼓 ； 金屬表面處理

並列摘要

This study explored the relationship between jazz drum’s form elements and the form image. It is comprised of four parts. The first part is to investigate jazz drum users’ emphases on the designing elements of jazz drums, and to conclude the major factors to be considered. In the second part, new designs are made and combined to form test samples, according to the designing elements that jazz drum users considered most important, and then image test, explore the form image structure of jazz drums, and the corresponding relation between the form designing elements and the form image. In the three part, Further analyse the causal relation between the integrated ratings of “likeness, beauty” and the jazz drum image. In the four part, According to the analysis results in the previous stage, newly designed samples to fitting the integrated ratings of “likeness, beauty”, and then conducting image test once of validation, The major findings are as follows：

(1) Manufacturers have different emphases on the form design of jazz drums from users. Manufacturers have their prime concern on branding and quick launch of new products. Therefore, they focus more on such factors as the shell color, and surface finishing of shell; users tend to rely on personal preference based on their perception of the products, and focus more on the surface finishing of metal accessories and surface finishing of shell.
(2) Form image of jazz drums is constituted by three main factors, namely, classiness, liveliness and harmony.
(3) Jazz drum’s shell with patterned design gives people a classy image, and on the contrary it gives a vulgar image; good brightness of the surface of jazz drum’s metal accessories gives people a livelier image, and on the contrary, it gives an old and dull image. On the other hand, when brightness of the surface finishing of the shell and metal accessories is similar, it gives people a harmonious image, and when the brightness differs too much, it gives an awkward image.
(4) Jazz drum form that is liked should possess the “lively” and “valuable” image, and beautiful jazz drum form should possess the “valuable,” “lively” and “harmonious” image.
(5) Jazz drums with the combination of “ordinary electroplate chrome finishing for the surface of metal accessories” and “different patterns on the surface of the shell” give a “lively,” “valuable” and “harmonious” image, and fulfill the consumers’ perception of being “liked” and “beautiful.”
(6) When the surface finishing of metal accessories is too glaring, it does give a lively feeling, but cannot be easily mixed with the shell surface, and hence affect the overall harmony of the product. On the contrary, plain and elegant bright surface finishing can be easily mixed with the surface finishing of the shell.

並列關鍵字

Form Image ； Jazz Drum ； Metal Surface Finishing ； Musical Instrument

參考文獻

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