3G行動電話之產品創新設計研究

A Study of Innovation Design of 3G Cellular Phone

張維新(Wei-hsin Chang)

指導教授 ： 林季雄

大同大學/設計學院/工業設計學系所/碩士(2006年)

摘要

行動電話技術發展到現在，功能不斷精進，各廠商為了因應3G潮流的來臨，多媒體功能導入行動電話的趨勢逐漸崛起，希望藉著這股3G熱帶動另一波換機潮。然而新產品開發隨著相當大的風險，面對這樣的狀況，則需掌握目標環境之變化，經常對其進行觀察，並建構更有效的新產品開發流程，進而對未來趨勢具有更準確的預測。
本論文主要參考強納森與克雷格 (Jonathan Cagan, Craig M. Vogel , 2002)所創之INPD (Integrated New Product Development)整合式新產品開發模式，並針對3G行動電話進行創新設計應用之研究，主要流程分為五個階段：第一階段是『目標族群界定』，透過行動電話現況與需求問卷的方式調查消費者各族群對行動電話的需求與喜好，並定義各族群。第二階段是是『判別機會』，將問卷調查資料透過分析工具，為各族群尋找產品機會空間，歸納出設計方針。第三階段是『機會概念化』，主要是進行構想發展。第四階段是『概念視覺化』，進行細部設計，將構想作精緻化的呈現。第五階段『設計評估』，透過設計驗證調查問卷，進行設計案的驗證與評估。
本研究係針對20~29歲年輕族群做調查，透過兩階段的問卷調查，第一階段為行動電話現況與需求調查問卷，內容包括使用者現況調查、生活型態調查、產品需求調查與基本規格需求調查四個部分；第二階段為設計驗證調查問卷，內容包括產品外觀、人因工程與產品功能三個部分。
經研究結果將147個受訪者透過集群分析分為七個族群，分別為『隨性生活族』、『生活大師族』、『低調生活族』、『科技生活族』、『享受生活族』、『自信生活族』、『時尚生活族』；並針對各族群進行3G行動電話的設計，分別為注重實用性的『實用整合型』；強調拍攝功能介面的『拍攝專用型』；強調遊戲功能的『電玩專用型』；承襲PDA血統的『商務專用型』；強調影音效果的『多媒體撥放型』；結合MP3隨身聽特色的『音樂撥放型』；以及化身為實尚配件的『前衛時尚型』。最後，將本研究所提出的設計案經由設計驗證後得知皆能夠滿足各族群的需求與認同。

關鍵字

3G行動電話、產品創新設計、整合式新產品開發流程(INPD)

並列摘要

Since 3G technology has been developed, cellular phone functions have continuously been refined. To comply with trend of 3G and multi-media function, it is expected that consumers change to a new one. However, new product development will have quite risk. Facing to this situation, changes of targeted environment will be controlled and observed; as well as the effective new product development process will be built-up and more accurate estimation to future trend will be concerned.
This study confers innovation design of 3G cellular phone. According to Integrated New Product Development (INPD) that created by Jonathan Cagan and Craig M.Vogel, it is to understand requirement and favorite of each group to cellular phone and to design new product of fitting in with users. INPD process is divided to five stages: (1)「Target Group Defining」: Using questionnaire of cellular phone current situation and requirement to generate consumers′requirement favorite and define group; (2)「Identifying Opportunities」: Through analysis to find out product opportunity and to induce the design principle; (3)「Conceptualizing Opportunities」: Idea development; (4)「Concept Visualization」: To undertake detailed design and present fine drawing; and (5)「Design Evaluation」: Using design verified questionnaire to generate verification and evaluation.
In the light of 20-29-year young group, this study has done two-stage questionnaire. (1) current situation and requirement of cellular phone and (2) design verification. Seven groups of 143 interviewees have been analyzed:『Feel free life style』,『Life master style』,『Low-key life style』,『Hi-tech life style』,『Enjoy life style』,『Self-confidence life style』and『Fashion life style』respectively. In the light of each group to design 3G cellular phone, they are『Practical integration type』，『Camera & filming type』，『Vedio game player type』，『Business type』，『Multi-media player type』，『Music player type』 and『Modern and fashion type』will be focused. The design presented by this study will meet each group requirements.

並列關鍵字

3G cellular phone

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