透過您的圖書館登入
IP:54.89.127.249
  • 學位論文

影響台灣中草藥業國際競爭力之因素

The Factors Affecting International Competitiveness of Taiwan Chinese-Herbal Medicine Industry

指導教授 : 梁詠貴
若您是本文的作者,可授權文章由華藝線上圖書館中協助推廣。

摘要


中草藥產業自古以來一直是東方社會醫療體系中的重要產業之一,惟以西方的科學驗證中草藥時,一直無法有力地證明中草藥具有強大的醫療價值;自生物科技發展後,使得中草藥能夠透過生物科技的技術提出科學證據驗證醫療效果,讓中草藥的醫療價值逐漸提升,不僅各國積極地研究中草藥的特性,同時崇尚天然的風氣在全球興起,也讓中草藥的市場逐步擴大。 我國政府為增強台灣中草藥業的國際競爭力,自民國八十四年起推動一連串的政策發展中草藥業,但歷來有關中草藥業的文獻較少討論產業經營管理面的議題,就算在國內,也由於政府對於藥物管理的法令限制,而使得此產業活絡不起來,對於經營管理上的議題也就多有所侷限,因此在台灣熱烈發展中草藥業的同時,本研究希望從國際競爭力的角度深入地探討台灣中草藥業的發展,找出影響台灣中草藥業國際競爭力的因素及因素重要性的順序,並依此提出增強中草藥業國際競爭力的建議,以期有助於中草藥業的發展。 本研究以AHP為研究方法,並採用Porter的鑽石模型為理論基礎提出研究架構,透過文獻及訪談的資料整理出影響台灣中草藥國際競爭力的可能因素,再透過問卷收集產、官、學、研四個領域的專家意見,經由AHP的分析程序,找出影響台灣中草藥業因素的重要性順序;結果發現,市場因素(包含「全球消費者對天然產品的喜愛」(0.0629)、「國內消費者對健康及保健的重視」(0.0504)、「國內市場和國外市場需求的一致性」(0.0501)及「相對於西方醫學,提供另一種醫療方式的選擇」(0.0496))對我國中草藥業國際競爭力的影響最大;其次是政府在「培育優秀的人才」(0.0420)及「創造中草藥業有利的競爭環境」(0.0381)所扮演的角色;在廠商方面,「和國外廠商策略聯盟」(0.0364)、「廠商規模」(0.0338)以及「專利的取得」(0.0317)的重要性局於第七、第八及第十順位;相關與支援產業的子因素:「相關性產業具有國際競爭力」(0.0319)居於第九順位;在機遇方面,「國際認證制度的完善」(0.0317)及「生物科技的發展」(0.0312)分居第十一及十二的順位;最後,生產方面的因素則皆居於末座。 從研究結果當中,本研究提出增加台灣中草藥業國際競爭力的建議,對政府的建議是(一.)加強培育優秀的人才;(二.)營造中草藥業的競爭環境;(三.)加強中草藥醫療效果的深入研究;(四.)推廣中草藥;對中草藥廠商的建議是:(一.)加強市場導向;(二.)加強和國外廠商的合作和交流;(三.)加強國際認證及專利的取得。

並列摘要


Since the biotech developed, researchers have gradually brought up the scientific evidences to prove the medical effect of the Chinese-Herbal Medicine. The valuation of the Chinese-Herbal Medicine are rose recently and many researches are actively run to research the characteristics of the Chinese-Herbal Medicine in many countries. At the same time, by the advocating natural fashions is rising in the world, the international market of the Chinese-Herbal Medicine industry is gradually rising. In order to heighten the international competitiveness of the Chinese-Herbal Medicine industry, Taiwan government has advanced a serious of policies to develop the Chinese-Herbal Medicine industry from 1995. Nevertheless, since the Chinese-Herbal Medicine industry developed, the management literatures of the Chinese-Herbal Medicine industry have less been discussed; furthermore, because of the degree limiting of Chinese Herbal Medicine, the development of the Chinese-Herbal Medicine industry is not prosperous. Now, the government so develops the Chinese-Herbal Medicine industry that the research hopes to discuss the development of the Chinese-Herbal Medicine industry from the international competitiveness, and find the factors of affecting International Competitiveness of Taiwan Chinese-Herbal Medicine industry to bring up several recommendations and help the development of Chinese-Herbal Medicine industry. Analytical Hierarchy Process (AHP) is used in the research method and Porter’s diamond model is developed to the research framework. The possible factors affecting the international competitiveness are collected by literatures, interview and questionnaires by which the professional opinions are collected in the Industry, Government, the Academia, and the Research. By the analysis process of AHP, the factors affecting the international competitiveness can be found. The result found, the market factors (including” Global consumer preference for natural products” (0.0629),” Domestic consumers place great importance on heath and health preservation” (0.0504), “Consistent consumer demand in both domestic and overseas market” (0.0501) and “In contrary to western medicine, it is an alternative therapeutic method” (0.0496) are the most powerful factors affecting international competitiveness of the Chinese-Herbal Medicine industry. The second powerful factors is the role of the government (including “Professional training” (0.0420) and “Professional data pool setup” (0.0381). From the Chinese-Herbal firms, “Strategy alliance with overseas form” (0.0364), “Firm’s scale” (0.0338)and “Patent acquisition” (0.0317) are sorted on seventh, eighth and tenth. From the related supporting industry, “Related industries possessing international competitiveness” is sorted on ninth. From chance, ” Good international license system” (0.0317)and “Biotech development” (0.0312) are sorted on eleventh and twelfth. Finally, from production, all factors are sorted on last. From the result of the research, several recommendations are brought up to enhance the international competitiveness of the Chinese-Herbal Medicine industry. To the government, first, enhancing professional training; second, establishing the beneficial competitive environment for Chinese-Herbal Medicine industry; third, enhancing the in-depth studies of Chinese-Herbal Medicine; finally, promoting the Chinese-Herb al Medicine concept. To the Chinese-Herbal Medicine firms, first, enhancing the market orientation; second, enhancing the cooperation and communication with foreign medical firms; finally enhancing to get the International certification and patent.

參考文獻


廖威閎,台灣中草藥產業經營策略,台灣大學國際企業學研究所,2005。
蔡坤達,影響我國生物科技產業國際競爭力相關因素之研究,國立成功大學企業管理研究所碩士班論文,2002。
李逢春,生物科技發展下台灣製藥產業之經營現況與策略,元智大學管理研究所碩士論文,2003。
Boltho A. “The Assessment: International Competitiveness.” Oxford Review of Economic Policy 12, no.3 (1996): 1-16.
Bridwell, L. and J. K. Chun. “An Analysis of the Computer Industry in China and Taiwan Using Michael Porter’s Determinants of National Competitive Advantage.” Competitiveness Review 15, no.2 (1993): 116-120.

被引用紀錄


張維正(2010)。台灣地區中藥製劑出口定價之研究〔碩士論文,淡江大學〕。華藝線上圖書館。https://doi.org/10.6846%2fTKU.2010.01040
連慧敏(2009)。AHP運用於消費者採購馬桶關鍵因素之探討—以南部特力屋消費者為例〔碩士論文,崑山科技大學〕。華藝線上圖書館。https://doi.org/10.6828%2fKSU.2009.00028
林妤芳(2008)。應用RFID於供應鏈管理之可行性探討-以台灣中藥製藥業為例〔碩士論文,崑山科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0025-1407200810504600
莊清俊(2009)。財富管理部門引進新商品考量因素之研究-層級程序分析法〔碩士論文,朝陽科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0078-1111200915521971
曾永成(2009)。不斷電系統產業關鍵成功因素之研究〔碩士論文,長榮大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0015-2806200914164600

延伸閱讀