產品的操作對造形要素喜好影響之研究–以 USB 隨身碟為例

A Research to the Influences of Operating Product on the Preference for Form Factors – A Case Study of USB Flash Drive

洪政頡(Cheng-chieh Hung)

指導教授 ： 羅致遠 ； 梁成一

大同大學/設計學院/工業設計學系所/碩士(2008年)

摘要

USB 隨身碟隨著儲存容量日漸增大，輕薄短小攜帶方便，儼然成為時下最受歡迎之隨身資料儲存硬體。對於如此歡迎的產品，面對同類產品的競爭激烈，如何有別於其他品牌進而吸引消費者的喜好，便為本研究目的。研究主要從產品的操作面探討，產品的操作對於消費者及產品造形要素的喜好是否有所影響。本研究將三十支各家品牌、樣式、容量的 USB 隨身碟作為研究的樣本，從中找出消費者所喜好的，並找出這些樣本在造形要素喜好上的選擇。
研究結果從產品造形要素喜好來看，以圖片作為研究樣本，其顏色、形狀與材質是造形要素喜好的首選，樣式與功能次之。若是實體樣本在操作前，則與圖片作的結果是一樣的。但操作過後的結果，對每個樣本卻皆為不同，甚至有些樣本之造形要素喜好在程度上並無差異。所以操作動作與否與產品造形之間喜好的影響，有著顯著的差異。從樣本喜好的結果來看，產品外觀形狀上皆為長方形為主。外觀顏色仍是科技產品常用的黑、銀或白色，亮橘、粉紅、粉紫等時下流行的配色。外觀材質如 ABS、壓克力、金屬及具有透明感的材質。外觀樣式多為產品商標或產品名稱，並沒有太多特別的呈現。從產品功能面看，USB 連接頭的收納方式，因著機構的創新而相當受歡迎。而產品佩帶方式除一般預留綁線孔，有的設計成項鍊的樣式，吸引更多女性消費者的青睞。

關鍵字

產品造形要素 ； USB 隨身碟 ； 喜好

並列摘要

USB flash drives are currently most popular portable storage hardware. Their compactness and lightweight, but not at an expense of storage capacity, are the reasons for such popularity. When the qualities of different brands reach certain standards and do not vary much, as to the popular product, how to be better than other ones and attract consumer's preference, it will be purpose of the research. This paper aims to examine the preferences for product form factors before and after the use of USB flash drives and identifies the factors that influence such preferences.
As far as the preferences of product form factors are concerned, colors, shapes and materials are the key considerations, followed by styles and functions, when pictures are used as samples. Before the actual use of USB flash drives, the results are the same as the ones based on pictures alone. However, after the use of USB flash drives, the results are different for the samples. Some do not even have degrees of variances. Therefore, the actual use of USB flash drives has significant influence on the preference of product shapes.
According to the results of this paper, most preferences go for rectangle shapes. The preferences for colors are mostly black, silver and white, as frequently seen in technology products, and trendy colors such as bright orange, pink and pale purple. Materials may be ABS, acrylic, metallic or materials with transparent look-and-feel. There are not many unusual presentations in addition to logos or product names. Innovative features in USB connectors are fairly popular, as tucking in connectors is a novel mechanical design. In addition to the hole for stringing, some products are designed to resemble necklaces. This has attracted the attention of an increasing number of female consumers.

並列關鍵字

product form factors ； UBS flash drive ； preference

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