電磁波測試產業海外市場進入模式與知識轉移之研究

The Study of Relationship Between Entry Mode and Knowledge Transfer In Electromagnetic Interference Test Industry

蔡安奉(An-Feng Tsai)

指導教授 ： 梁詠貴

大同大學/經營設計學院/事業經營學系所/碩士(2009年)

摘要

高科技電子產品不斷迅速的推陳出新，使得產品的生命週期大幅的縮短，人類享受科技帶來的便利，也恐懼享受科技之餘所帶來的電磁波危害，因此世界各國無不對於電子產品產生電磁波的管理採取越來越嚴苛的限制，因此管理規範不斷的制定，因此知識的移轉變的頻繁密切，並且是跨疆域的知識傳遞。
各大電子科技廠商於研發產品時，必須將此列入重要考量，而電磁波測試產業擔任此工作的關鍵位置，因此這些實驗室的專業人員，必須不斷學習國際的法規及測試專業知識，才有足夠的能力來進行這些測試任務，但是這些知識在坊間是屬於不容易被發掘的、內隱性較高的知識及高難度儀器的操作經驗，因此知識的移轉在本產業為一個重要的課題。
本產業在過去的研究中，較少提及進入模式、知識移轉與競爭優勢關係之研究，對於一個組織或企業，為提升營運的績效，往往採取一個進入新市場的策略，來擴大營業規模，爭取更多的新客戶，在藉由當地具成本優勢的人力、物力及在地化的服務，另一方面，改善成本結構，增加利潤，提高競爭力來達成這個目標。此外，本研究探討在各種不同的進入模式下，知識移轉的的內容，在移轉的過程中，也間接的影響各種不同的知識移轉的範圍及深度。
研究結果發現，進入模式會明顯影響知識移轉的內容，母公司與子公司人員的頻繁互動及子公司人員對於移轉知識的吸收，有助於測試專業知識、方法及經驗的移轉，進而產生包括服務、流程及管理的創新，進而提升企業的競爭優勢。

關鍵字

創新 ； 進入模式 ； 知識移轉 ； 競爭優勢

並列摘要

The continuous and fast updating of the high technology electronic products makes products’ life cycle become considerably short. People enjoy the convenience brought by the technology; meanwhile they are afraid of the harm of the electromagnetic wave from the technology. So all countries adopt stricter regulations to control the electromagnetic wave produced by the electronic products and sets management regulations continuously; the knowledge transfer becomes more and more constant, esp. the cross border knowledge transfer.
All the high tech firms must put electronic wave tests into consideration in higher priority. For this reason, this business plays the key role during producing electronic related product. In order to be capable to complete missions in this area, the professional belong to these laboratories must keep on learning international regulations and testing professional knowledge which is not easy to be found, very tacit and difficult to operate the related instruments. Therefore, knowledge transfer is important issue in this industry.
The past research seldom mentions about the relationship between entry modes, knowledge transfer and competitive advantage in this industry. One business unit usually adopts strategies which include entering into new market to expand operation scale and obtain more new customers by lower labor cost, material and service in local area in order to enhance the performance. In the other hand, they also increase their profit by adjust cost structure and raising competitive edge to achieve this goal. Further more, this research also explores the content the knowledge transfer under different entry modes which also influent the scope and depth of knowledge indirectly.
According to the research result shows
1. Entry mode would affect the content of knowledge transfer
2. The acceptance of knowledge of parent company and subsidiary is good for the professional knowledge、 method and experience transfer.
3. They also produce the innovation which includes service, flow and management. And raise competitive advantage.
Key words: knowledge transfer, entry mode, innovation and competitive advantage

並列關鍵字

knowledge transfer ； innovation and competitive advantage ； entry mode

參考文獻

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