創新與國際化策略對企業經營績效影響之研究~以工業縫紉機產業的領導廠商為例

Effect of Innovation and Internationalization Strategy on Business Performance ~ A Case Study of Leading Company in Industrial Sewing Machine Industry

許鼎賢(Ding-Hsien Hsu)

指導教授 ： 梁詠貴

大同大學/經營設計學院/事業經營學系所/碩士(2009年)

摘要

依研究性質來區分，本研究應屬於實務性研究，透過實例、個案的觀察，以分
析的角度來探討主題；準此，本研究擬以個案研究法作為本研究的研究方法。
本研究發現：創新影響企業經營績效：當產業和市場結構改變導致市場縮小之
後，甚至挑戰企業的生存，卓越經營的廠商，首先運用創新思維來思考能為組織帶
來利益並提昇競爭優勢之活動策略活動，可以由創新活動來改變影響環境，取得競
爭優勢而能永續經營。個案公司成功的運用技術創新、市場創新、產品創新、管理
創新、品質創新等五項創新活動，奠定全球的國際市場規模。
國際化策略影響企業經營績效：個案公司成功的根據這個理論於不同階段提出最適
策略略述如下：
(一)Porter的出口基礎策略。以台灣為大本營建立外銷實力，靠出口建立新市場，和
增加利潤。(二)Porter的大量海外子公司投資策略。除獲得接近顧客市場，穩健拓展
鞏固國外市場的成果，正是更養育了承接世界板圖遷移的能耐。(三)Bartlett &
Ghoshal的全球策略。以降低成本，追求經濟規模。(四)Bartlett & Ghoshal的跨國策
略。整合生產作為行銷全球的基地等。(五)Porter的簡單全球策略。低成本化達成，
以這個國家為基礎服務全球。
本研究學術研究之貢獻，為(一)探討國際化策略及創新對企業永續發展的影響
力。(二)作為其他欲進入或已進入國際性市場的廠商的參考。而對實務界的貢獻，
提出企業高階主管之企業轉型方向與競爭策略決策時間點，將影響品牌產品開發系
統模式，亦即產品創新的方向與國際化進度；及是否具有持續創新轉型之動力，與
企業創新轉型效益互為因果關係。

關鍵字

創新 ； 全球化 ； 國際化策略 ； 全球化與經濟

並列摘要

According to difference of research nature, this research belongs to reality study, by analyzing the examples and cases of the main topic. Therefore the case study will be Research Methodology of this research.
This research discovered that (1) Innovation affects business performance:
When market declined by changes of its structure, and challenged survive of business. The company first considered to do innovation activity of technology, management, market, process, product etc., and then innovation of service, sales etc., that have to change or effect of environment through innovation, to get advantage of competition and lasting operation.
K Company successfully employed 5 item’s innovation activities as technology, market, product, management, and quality etc. In the past 30 years, they do activities in time of different stages and persist in that, finally establish international market scales widespread in global.
(2) Internationalization strategy to be effect of business performance:
K Company used that theory for raising strategy in time of comfortable descript as following:
1. Porter’s strategy of export base. The company then base in Taiwan for building ability of export to get new market & raise profit. 2. Porter’s strategy of investing subsidiary company overseas. Beside the company obtained results of keep market in global, more result that K Company had adopted competency of region changes of market.
3. Bartlett & Ghoshal’s globalization strategy of costing down and seeking scales of economics. 4. Bartlett & Ghoshal’s transnational strategy of integrating production 5. Porter’s simple global strategy of obtaining lower cost and base in Taiwan for service of global.
The contribution of this research to academic research is (1) It discusses the connection between innovation and internationalization strategy. (2) It can be the reference of other companies intending to get into global market. And the contribution of business has raised that decision timing of entrepreneur about competitive strategy and orientation of business’s development will be effective of model of brand development i.e. orientation of innovation of product and schedule of internationalization. And if the entrepreneur has movement of lasting innovation, and persist in lasting execute of innovation, which will be relation to innovation efficiency.

並列關鍵字

innovation ； globalization ； internationalization ； strategy globalization and economic development

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