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  • 學位論文

擴增實境應用於線上商品展示之研究

A STUDY OF AUGMENTED REALITY APPLIED ON ONLINE PRODUCT DEMONSTRATION

指導教授 : 黃維信
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摘要


摘要 有越來越多的消費者欲購買商品時,常常會先上網查詢商品相關資訊,購物網站通常僅提供數個角度的圖片,往往消費者難以透過想像去瞭解更多層面的商品資訊;若非直接到實體店面挑選商品,也無法與商品產生實際的互動,也因此,影響消費者在網路上購買商品的意願,對於業者而言,在有形無形中相對也造成損失,如何改善線上商品展示的方式或形式,乃是值得探討的議題。 本研究乃針對「擴增實境技術應用於線上商品展示」進行探討與研究,實驗擬定擴增實境線上展示商品方式與兩種一般常見的線上展示方式的購物網站,三者之間進行探討,以瞭解擴增實境線上商品展示資訊傳達的成效。 研究結果顯示,擴增實境線上商品展示能帶給消費者相當有趣,提供消費者更直覺感受的購物環境,在實驗評量中得到高度消費者使用意願評分;但仍然有多項資訊傳達不足的部分,如:「繁雜程度」、「顯示速度」、「外型真實度」、「光影真實度」、「質感真實度」與「特寫清晰度」等因素,皆是擴增實境尚須改善之部分。 在實驗過程中,瞭解受訪者使用經驗的意見與探討文獻的收集,啟發本研究對採用擴增實境技術的購物網站之後續發展的想法,經過整理歸納分析後,對擴增實境線上商品展式可結合之功能與應用提出建議,以做為擴增實境的後續研究者與設計者之參考。 關鍵詞:擴增實境, 網路購物

關鍵字

擴增實境 網路購物

並列摘要


Abstract With advances and rapid development of technology, the performance of the computer processing of information has been enhanced, which makes application and development of Augmented Reality more and more popular, the shown visual effect has also been approaching real. In the past, computers were limited with the speed of real-time computing, the present visual effect was limited, and it also limited the scope of application of Augmented Reality. And today's technology can makes the shown effect reality of Augmented Reality more realistic, its technology also has been being increasingly integrated into public life style. As the information advances of current networks era, online shopping platform has appeared to cater the modern busy lifestyles, it is one of the new shopping channels which are current rapid developing. According to investigation of Ministry of Economic Affairs, since the outbreak of financial turmoil in the fourth quarter of 2008, the will of people to spend is doldrums, only the growth rate of virtual pathway of online shopping has been showing steady growth, and it is one of the main shopping channels of today's consumers. When consumers are buying products through online shopping platform, because the platform only provide product pictures of few angles, not enough to clearly convey the product’s shape, such as size, color, material, which results that purchase intention is affected because of insufficient awareness of consumers to the product; this research is to study and explore whether it make consumers more aware of physical goods with the assistance of augmented reality technology to complement existing online shopping platform, and thus make them being purchasing orders in online shopping platform more confidently, to enhance the purchase will of consumers in online shopping platform. Keywords: augmented reality, online shopping.

並列關鍵字

online shopping. augmented reality

參考文獻


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