女性香水瓶造形意象之研究

The Research of The Image of Feminine Perfume Bottle Styling

李潔(Chieh Lee)

指導教授 ： 羅致遠

大同大學/設計學院/工業設計學系所/碩士(2011年)

摘要

產品的設計能否符合消費者需求是產品成功之要因。設計香水瓶的概念始於十九世紀，演變至今，香水瓶不僅需要能滿足盛裝物體的基本功能，也需兼具香水特色和包裝形象。香水誘惑人的不只是嗅覺，還有視覺。香水瓶的造形帶來的視覺衝擊要比嗅覺能更早一步抓住顧客的心，就像服裝造型給人的第一印象，香水瓶的設計亦代表一款香水的氣味、個性、及靈魂。
本研究針對女性香水瓶之各種面向進行歸納與分類，以階層群集分析所得出8個代表性女性香水瓶造形樣本，並與14組意象詞彙(α≦0.05)所建立的主成份意象空間進行空間散佈探討，得知消費者是可明顯區分及感受到女性香水瓶造形各自所傳達的意念，故設計特徵若能與意象的關係配合，更能加深消費者對於產品形態的記憶。此研究並導入模擬品牌SHADOW，以知名品牌CHANEL系列香水瓶樣本進行比較，引發創思構想，作為香水瓶應用設計。

關鍵字

造形 ； 造形原素 ； 意象語彙 ； 認知差異

並列摘要

Whether the design of product can meet customers’ needs is the key factor of successful product. And the design of perfume bottle started from the 19th Century; nowadays, perfume bottle not only has to satisfy the foundational function of filling object, but also should possess perfume’s characteristics and packing image. Hence, perfume can allure people’s sense of smell and sense of sight at the same time. Moreover, the visual impact which the modeling of perfume bottle brings about can seize customer’s heart sooner than the sense of smell, just like the first impression which apparel modeling brings to people. In a nutshell, the design of perfume bottle also represents the scent, particularity, and spirit of one kind of perfume.

In this study, we focus on every orientation of feminine perfume bottle and then carry out generalizing and classifying; after that, take 8 representative modeling of feminine perfume bottles as samples which analyzed by cluster analysis, together with image space of main components which built by 14 groups of image words (α≦0.05) to carry out discussion of space dissemination. Finally, we can understand that consumers can discriminate and experience the consciousness which each feminine bottle modeling would like to express; in addition, if design characters can harmony with the relationship of image, it can deeper consumers’ memories toward product shape. In this study, we induct imitative brand – SHADOW to compare with famous brand – CHANEL series perfume bottle samples and initiate creative thoughts to apply in the design of perfume bottle.

並列關鍵字

modeling ； modeling elements ； image words ； cognitive difference

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