Looking at the history of the development of ceramics can be seen in the use of daily necessities or in the modern art collection and appreciation has become indis-pensable to people's lives. In this study through the analysis found that today's ceram-ics production it's not too many restrictions, instead, emphasis was placed upon the individual's thoughts and ideas to give vitality of ceramics, In addition, this addition has a unique artistic style, but also contains a rich cultural meaning and historical sig-nificance. This paper is to allow people to a real understanding of ceramic art, carried out through the literature of research and analysis, Specification and its unique design ap-plications in order to summarize the design specifications of the“abstract ide-al,”“metaphysical,” and “empirical” three cultural level. Finally, summed the principles of product design, and the conversion of traditional culture elements used in product design, and the development of ceramics and daily necessities. In this study, will help other people conduct of cultural and creative design and take it as the reference to promote a culture of ceramics. Keywords: ceramics, daily necessities , ceramic materials