文創設計之元素轉化應用的研究

THE STUDY OF CULTURAL DESIGN : USING ABSTRACT FORM – TRANSFORMATION ON CULTURAL ELEMENTS

王怡丹(Yi-Tan Wang)

指導教授 ： 李福源

大同大學/設計學院/工業設計學系所/碩士(2012年)

摘要

文化創意產業是現今台灣正時興的經濟產業之一，當台灣經濟部正發展文化創意產業第二期計劃的同時，台灣的各界設計師也不斷的找尋靈感來進行文創的開發與研究，然因中國文化的歷史久遠、文物眾多以及台灣人生活方式的多元，遂也產生了百家爭鳴的情形。
本研究於文創開發的研究過程中發現，一般的設計者在進行文創設計時常因文化元素的數量龐大及元素過度複雜而產生許多的設計應用上的困難，更產生文創產品良窳不齊之情形。為釐清文創的設計方法以及提供一個最佳化的轉換之方式，本研究透過大量的文創產品問卷訪查及專家訪談之方式，制定出文創設計過程中文化元素轉化應用的三個方法並詳細分析之。
另外、本研究為反映專家所共同制定出來的元素轉化應用方式的最佳程度，更以示範設計之方式，進行設計的即時轉化應用並以產學合作之方式研擬開發，現已銷售於台灣的大眾市場中，足以證實三個文化元素轉化之規範之實際可行性以供後學參考。

關鍵字

設計規範 ； 文化元素 ； 文創產品

並列摘要

The cultural and creative industries are among the emerging industries in Taiwan. While the Ministry of Economic Affairs is charging forward with stage 2 of the cultural and creative industries development plan, Taiwanese designers from various disciplines are also searching for inspirations on cultural creative design. However, since the long Chinese history and diverse Taiwanese lifestyles provide abundant elements to draw from. Competition for such design is fierce.
During the research on cultural creation development, it is found that most designers encounter difficulties on the application of cultural elements due to their quantity and complexity. This also in turn affects the quality in cultural creative products. In order to delineate a clear design method for cultural creation and optimized approach for the abstract form-transformation of cultural elements, surveys on the subject of cultural creative products as well as interviews with experts are adopted in this study. The goal is to determine and analyze the three approaches for transforming cultural elements during cultural creation.
In addition, a demonstration is included to further verify the applicability of the approaches for abstract form-transformation on cultural elements determined by the experts. With industry-university cooperation on research and development, the transformed designs are in production and have been sold on the mass market in Taiwan. This validates the feasibility of the three abstract form-transformation standards for cultural elements developed from this study and will serve as a reference for future studies.

並列關鍵字

cultural creative ； cultural elements ； design standards

參考文獻

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