在今日環保意識抬頭下,油電複合車(Hybrid Electric Vehicle, HEV)可兼顧省能、低污染,可謂是未來車輛中的一大福音。油電複合車是一種結合引擎與電動馬達零污染特性所創造出輸出功率大、續航力佳與低噪音的一種省能、低污染且具環保概念的車輛。本研究針對台南地區436位受訪者進行問卷調查,共得有效樣本380人。將所得資料以探索性因素分析、描述性統計、t檢定、卡方檢定、變異數分析及多元迴歸分析等統計方法進行資料的分析:並透過綠色概念、汽車產品屬性、綠色消費行為與人口統計等變數,探討受訪者的環保概念之消費行為研究。本研究之主要發現如下: 一、不同的個人基本變項對綠色概念有顯著差異。 二、不同的個人基本變項與油電複合車產品屬性有顯著差異。 三、受訪者的綠色概念對綠色消費行為,具有預測作用。 四、油電複合車產品屬性之「安全性能」因素及綠色概念對綠色消費,具有預測作用。
Under the awakening of environmental protection era, the Hybrid Electric Vehicles (HEV) can provide both saving energy resources and low pollution. HEV is a kind of union internal combustion engine and the electric motor zero pollution characteristic to make a high power, good endurance, low noise and low pollution as well as an environmental protection concept vehicle. In this research, the data set comprises 380 available responses from 436 interviewers in Tainan area based on a questionnaire survey. The analysis and statistical inference through automobile product attributes, green consumer behavior, and demographic variables are performed by descriptive statistic method, t-test, Chi-square test, ANOVA, multiple regression analysis and exploratory factor analysis. Main findings of this study were highlighted as follows: 1. The differences between demographic of the interviewees and their green-concepts are significant. 2. The difference between demographic of the interviewees and HEV product attributes are significant. 3. The green-concepts of the interviewees can predict their green consumer behavior. 4. The factor of safe performance of HEV product attributes and green-concepts can predict green consumption.