影響產業傳統財務績效指標之研究-以台灣資訊電子產業為例

我國資訊電子產業早已成為世界重心及股市焦點，然而如何找出適當且具代表性的績效指標，以衡量台灣資訊電子業之經營成效並符合各界關切之方向，是值得研究之課題。本研究旨在探討影響傳統財務績效之指標及各項指標的權重，採用Nkomo(1987)所提出的傳統的財務績效，含營收成長率、盈餘成長率、純益率、資產報酬率進行研究分析。研究樣本乃選取2002年至2006年台灣經濟新報(TEJ)之上市、上櫃、興櫃資訊電子產業公司資料。針對產業實證研究分析，以產業之TEJ各項指標影響其傳統財務績效指標之優劣做進一步探討。本研究採用兩組樣本排序資料極值得分點統計檢定方法，做優質及次質產業差異分析，並採複迴歸分析以了解各指標的影響比重。投資人皆可利用此績效衡量的模式，來解釋、評估和預測企業的未來績效。關鍵詞：傳統財務績效評估、TEJ財務績效評估、資訊電子產業、排序資料

關鍵字

傳統財務績效； TEJ財務績效；資訊電子產業；排序資料

並列摘要

The information electronic industry already becomes the world center of gravity and the stock market focal point in Taiwan, however, how to choose a suitable the representative achievements index to weigh the Taiwan information electronics industry management result is a worth research topic. The purpose of research is to obtain each of effect index and weight of tradition finance achievements. First, we carry on the research analysis based on Nkomo (1987) proposed including the gross rate of sales, the earnings growth rate, net-profit margin and return on assets. The research sample is selected by the Taiwan economy journalism (TEJ) to go on the market, on the cabinet of information electron industry company material from 2002 to 2006. Secondly, we highlight the various elements acting on traditional finance achievements of TEJ index of the industrial and index comparisons are further discussed. In this research, we use min and max scorings for two-sample ordinal data, Kimeldorf(1992), to infer the difference of superior and inferior quality industry. We also utilize the multi-regression analysis to estimate the effect parameter of index. The investor may use this achievements weight model to explain the appraisal and the forecast enterprise's future achievements. Key word & phase: Traditional finance achievements; TEJ finance achievements; Information electron industry; Ordinal material