蘋果日報對中國時報頭版版面設計影響之研究

本研究主要在探索臺灣報紙在頭版版面設計運用之現象與轉變，進一步推衍《中國時報》頭版版面設計是否受到《蘋果日報》發行之後的衝擊或影響而改變？本研究企圖呈現《中國時報》之頭版版面設計在《蘋果日報》發行前後之差異，並選擇內容分析法探究其頭版版面設計內容表現之形式之轉變，瞭解傳統《中國時報》系是否有產生變化，推論是否受到影響。本研究結論如下：（1）就頭版版面設計所形塑出的風格差異而言，在視覺類目部份，照片與資訊圖像之運用都有明顯增加的趨勢；在文字資訊類目部份，字體大小、色彩、字型種類有增加趨勢；在新聞報導內容類目部份都呈現出上升趨勢；就整體設計類目部份，在「彩色」、「圖像化」、「視覺中心」、「易讀性」、「美感」等面向，都呈現出明顯正向的發展趨勢。（2）就所傳達給大眾的訊息之差異而言；在視覺類目部份的差異轉變，運用更多面照與圖像，傳達更直接的視覺性；文字資訊差異轉變主要透過字體大小、色彩、字型種類來增強訊息傳達效果；新聞報導內容之訊息差異，主要是從官方導向逐漸走向消費市場導向；就整體設計而言，其編輯設計的運用更能符合於消費市場的需求。

關鍵字

蘋果日報；中國時報；版面設計

並列摘要

This research aims at discussing the phenomena and transformation of the way Taiwanese newspapers have their lead stories designed, and further deduce whether China Times' design of their lead stories has been influenced by the publication of Next Media? This research is to reveal the discrepancy of China Times' lead stories' design after Next Media released the first publication, and chooses content analysis to look at the transformation of how it expresses its news content, allowing conclusions of whether the traditional China Times was swayed and adapted some changes can be made. The conclusions of this research are as follows: 1. Upon the shaped style of the front page design, there are obvious increase in the use of more pictures and informative graphs to strengthen the visual impact; as to text information, there is a tendency to increase the types of fonts, colors and sizes; as well, there is a upward trend in the elaboration of the news content, and therefore helps develop positively how its "color", "graphs", "visual center", "legibility" , and "esthetics" are designed as a whole. 2. Upon the information delivered to the public, the transformation of the visual part shows that it adopts more facial pictures and graphs to offer a more straightforward visual effect. The transformation of the text content is delivered mainly through the use of different fonts, colors, and sizes to increase the impact of the expression. Upon the variation of the news content, it is now customer-oriented rather than official-oriented. As a whole, the new way of the editing design fits better the consumers' need.