自用小客車使用者選擇車輛檢驗代檢廠因素之研究

The Factors Faced by Automobile Driver to Choose the Vehicle Inspecting Outsourced Factory in Taiwan }KN

洪裕隆(hung yü lung)

指導教授 ： 黃萬傳

亞洲大學/管理學院/經營管理學系碩士班/碩士(2007年)

摘要

車輛定期檢驗委託代檢廠檢驗行之有年，因為車輛檢驗市場龐大，代檢廠大量設立，以致產生激烈的市場競爭，代檢廠經營者利用各種行銷經營手法，以期望可以吸引車輛使用者前往檢驗車輛，尤其是佔多數的自用小客車車輛使用者選擇代檢廠的考量因素是那些？確為代檢廠經營者急需瞭解的資訊，因而引發本文研究的動機。
本研究應用商店選擇理論的評估準則項目，作為選擇代檢廠考量因素之基礎。以台灣本島自用小客車使用者為研究對象，於2007年1月2日至2月15日前往監理機關轄區，於2006年10月業績前三名之代檢廠檢驗者，進行調查；採分層隨機抽樣方式發放500份問卷，回收有效問卷為438份。
經資料整理後，進行敘述統計分析及相關分析，以具顯著之人口統計變項與觀察變項，進行邏輯斯迴歸實證分析。實證結果：(1)以是否初次到該代檢廠檢驗模式分析發現，煞車定位維修因素、職業(工)、職業(商)，及每月收入6~8萬元等自變項呈現顯著正相關；代換行照因素呈現顯著負相關。(2)以是否偏好於週六時間檢驗模式分析發現，簡單保養因素、環境影響因素及居住地區為台北市、高雄市、北部、中部、南部等自變項呈現顯著正相關；專業知識因素呈現顯著負相關。o

關鍵字

車輛檢驗、代檢廠、商店選擇理論、邏輯斯迴歸分析

並列摘要

The factors faced by automobile driver to choose the vehicle inspecting outsourced factory in Taiwan. The policy that the vehicle periodically inspection to entrust vehicle inspecting outsourced factory has been carried out for several years. Because the vehicle inspecting market is very huge, outsourced factories have been established in great quantities recently, which give rise to a vigorous market competition. The executives of these factories use lots of marketing management skills to attract vehicle owners to go into their factories, particularly most of the private small passenger car drivers. What are the factors of those who have small private cars are attracted to choose inspecting outsourced factory? These factors, indeed, are very necessary for the executives of the factories to realize urgently, because these factors will trigger the motive of consumers, and that is why the research is made.
The research applies to the items of the evaluative criteria of the store choice theory as a foundation to choose the vehicle inspecting outsourced factory. Take Taiwanese motor drivers which go to the first three vehicle inspecting outsourced factories that the grades in October, 2006 by Motor Vehicle Office magistracy inspecting vehicle from January 2 to February 15, 2007 are chosen to be the research subjects. By adopting the sampling method of random layers, 500 questionnaires were issued, and 438 valid ones were recovered.
After data compiling, statistics analysis and correlation analysis, by logistic regression analysis with notable population statistics variable and observation variable. The result: (1)By analyzing the model that whether the first time to vehicle inspecting outsourced factory, the factors of car brake, tires position maintain, occupation(works, business), and monthly income 6~80000 dollars etc. are notable positive correlation; the vehicle registration renewal is negative. (2) By analyzing the model that whether consumers like to come to factory on Saturday, the factors of easy maintenance, environmental affection, and living area such as Taipei City, Kaohsiung City, the north, the central, and the south are notable positive correlation; the factor of professional knowledge is negative.

並列關鍵字

Vehicle inspection Vehicle inspecting outsourced factory The store choice theory Logistic regression analysis

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