逆物流活動對企業績效之影響-以台中縣行動通訊業者為例

The 1mpact of Reverse Logistics on Business Performance : A Study on Rertailers of Mobile Phone Industry in Taichnng

吳珩(Wu Heng)

指導教授 ： 陳世良

亞洲大學/管理學院/經營管理學系碩士班/碩士(2007年)

摘要

本研究的研究目的在於暸解外在因素對企業逆物流活動所產生的影響，是否進而影響企業的營運財務績效及滿意績效。因此，本研究選擇台中市行動電話通訊業者，共發出200份問卷。而回收問卷為171份，經扣除不完整的6份問卷後，共計有效問卷為165份，有效問卷回收率為82.5%。
經由結構方程式路徑分析結果顯示，任務環境、資源承諾、模組化對逆物流活動的程度有正向影響，不確定性則是對逆物流活動的程度有負向影響，另外，企業逆物流活動的程度也會對企業的營運財務績效及滿意績效有正向的影響。因此，企業若要籍由逆物流增加營運財務績效及滿意績效，必須(1)盡量與任務環境中的政府、供應商、消費者維持良好關係。(2)投入足夠的財務和管理資源承諾。(3)建議上游製造商能製造高度模組化的產品零組件。(4)減少回收產品的不確定性。

關鍵字

逆物流活動 ； 任務環境 ； 資源承諾 ； 不確定性 ； 模組化

並列摘要

Supply chains are undergoing radical transformations due to the mega-competition taking place on a global scale. Technological changes are becoming a primary driver in the domain of businesses. The concept of reverse logistics has received growing attention in the last decades, due to a number of factors. Competition and marketing motives, direct economic motives and concerns with the environment are some of the important of them.
In this study, firstly, we investigate the influence of task environment, resource commitment, uncertainty, and modularity on reverse logistics. Secondly, we study the relationships between reverse logistics and performance. The respondents involved in this study are retailers of mobile phone industry in Taiwan. Using factor analysis and multiple regression analysis to describe a firm's practices. The main results are as follows : (l) Task environment, resource commitment, and modularity have positive effect on reverse logistics. (2) Reverse logistics have positive effect on financial and satisfaction performance.

並列關鍵字

Reverse Logistics ； Task Environment ； Resource Commitment ； Uncertainty ； Modularity

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