- 學位論文
運用科技接受模式探討居家保全系統之使用意願
The Willingness to Use a Home Protection System Based on the Technology Acceptation Model
摘要
安全是人類賴以永續生存的基本需求，世界衛生組織(WHO)提出「安全性、保健性、便利性及舒適性」為人類生活品質的四大指標，有關安全性首列其中。 隨著科技及資訊網路的發達，數位家庭應該是結合智能化、網路化與通訊化，以提供一個安全、便捷、舒適性為目的的數位化生活。爾後，人們只需動動手指頭，根本不用移動身體，便可以從遠端設定人們的需求，享受合乎人性的生活起居，也可享受不受外界侵擾的安全生活，本研究將以「運用科技接受模式探討居家保全系統之使用意願」做為探討之主題。 本研究以台中市地區民眾為對象並分別於中華電信各營業據點及e化生活館發放問卷，回收有效樣本共326份。研究結果發現本研究之各項假設皆成立，顯示口碑確實會正向影響知覺可用性與知覺易用性，而需求也同時正向影響消費者之使用意願，在本研究之研究調查中顯示消費者對於居家保全之消費需求明顯偏低，顯示可能居家保全對於消費客群並未明確劃分導致產品無法符合消費者之需求。最後本研究也驗證了知覺可用性對知覺易用性以及使用行為態度之間確實產生中介效果。
並列摘要
Security is essential for the permanent survival of human. The World Health Organization has raised four indicators for life quality for human: security, health, convenience and comfort. Security is the first priority. A digitized home should combine intelligent, internet and communication in order to provide a life with security, convenience and comfort. People can fulfill their needs by remote control in the future. They can enjoy a living in accordance with human nature without interruption by others. The research will focus on “the willingness to use a home protection system based on the Technology Acceptation Model”. This research is based on the responses of residents of Taichung City. The survey questionnaires are conducted at the branches of Chunghwa Telecom and e-living Halls with 326 effective samples. The survey has verified the hypotheses made in the research. This result shows that the reputation will positively influence the perception of usefulness and usability. The consumers’ demands will also positively influence their intention to use the related products. The research finds that the consumers have low requirement for home protection system. The reason may be that the home protection system fails to clearly identify its consumers to create their demands. The search also proves the intervening effect of the usefulness perception on the usability perception and the behavior of use.