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  • 學位論文

自行車遊客之休閒涉入、綠色認知與環境態度研究

A Study of Bike Tourists’ Leisure Involvement, Green Cognition and Environmental Attitudes

指導教授 : 陳朝鍵
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摘要


本研究以日月潭為研究基地,主要之目的在於探討自行車遊客之人口統計變項與自行車參與情形對於休閒涉入、綠色認知與環境態度之差異,以及休閒涉入、綠色認知與環境態度三者間之關係,期望能作為相關單位未來在推廣自行車運動及環境保護工作之參考。本研究利用問卷調查方式,針對日月潭自行車遊客進行調查訪問,採用便利抽樣方法,共取得有效問卷558份。研究中利用描述性統計分析、因素分析、單因子變異數分析、獨立樣本t檢定、皮爾森積差相關分析及多元逐步迴歸分析進行結果之闡述與假設之研究。研究結果發現: 一、 不同人口統計變項中,婚姻狀況對休閒涉入、綠色認知、環境態度皆呈顯著差異;教育程度對休閒涉入及環境態度有顯著差異;性別僅對休閒涉入有差異;年齡、平均月收入僅對綠色認知有差異;職業僅對環境態度呈顯著差異。 二、 休閒涉入對綠色認知有正向且顯著之影響,綠色認知對環境態度亦有正向且顯著之影響,但休閒涉入對環境態度卻有負向顯著之影響。 三、 綠色認知與休閒涉入對環境態度均有顯著的解釋力,其中綠色認知單獨對環境態度的解釋變異達4.3%,休閒涉入單獨對環境態度的解釋變異達3.8%,綠色認知與休閒涉入對環境態度的累積解釋變異達8.1%。

並列摘要


The main purpose of this study is to discuss the demographic variables of Sun Moon Lake Bike Tourists, the differences in the tourists’ leisure involvement, green cognition and environmental attitudes caused by the participation of the bikeway activities, and the relationship among these three elements. Thus, the study was hoped to be a useful reference for the authorities concerned to promote cycling and environmental protection. In this study, a questionnaire survey for Sun Moon Lake Bike tourists was taken, using convenient sampling method, and 558 valid questionnaires were collected. Statistical methods include descriptive statistics, factor analysis, ANOVA, independent samples T-test, Pearson correlation analysis and simple regression analysis. The major findings are as follows: (1) Among different demographic variables, marital status showed significant difference in leisure involvement, green cognition, and environmental attitudes. Educational background had significant difference in the first two aspects, while vocation had significant difference in environmental attitudes. (2) Leisure involvement had significantly positive influence on green cognition. Green cognition showed significantly positive influence on environmental attitudes. However, leisure involvement had significantly negative influence on environmental attitudes. (3) Green cognition and leisure involvement had great explanatory power in environmental attitudes. Green cognition alone had an explanatory power of 4.3% in environmental attitudes, while leisure involvement alone had an explanatory power of 3.8%. Green cognition and leisure involvement had an accumulated explanatory power of 8.1% in environmental attitudes.

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