應用產品差異化設計策略於台灣文化創意皮件設計之研究

在這國際化的時代，如何將台灣在地文化導入於世界舞台，讓其能在國際舞台上發光發熱，同時又保存傳統技藝與技術，是台灣設計研究者需要關心之重要議題。設計究竟要如何「提高價值」？如何透過設計策略之應用、產品設計方法、設計程序讓傳統皮件代工轉型並藉由「文化創意」來加值就成為本研究之動機。本研究之目的是為：協助台灣在地皮件之傳統代工保存皮革技藝，透過設計策略之應用並將其融入台灣在地文化，透過縝密的研究方法建構出「整合差異化設計策略與文化於皮件設計之模式」。研究方法說明如下；首先，經由文獻探討及綜合相關理論，擷取符號學及產品語意學適用於文化產品設計的理論，整合差異化設計策略，發展並形塑「整合差異化設計策略與文化於皮件設計之模式」。第二階段，將「整合差異化設計策略與文化於皮件設計之模式」應用於皮件商品實務設計過程，探討如何應用文化元素在商品設計，藉以檢視「整合差異化設計策略與文化於皮件設計之模式」可行性。第三階段，據皮件廠商設計師（設計總監）訪談之資料收集及分析，討論並驗證所建構之模式。本研究所設計建構之模式，第一步驟是設計策略因子分析及商品差異化設計策略之擬定，第二步驟是台灣文化之探討－符碼選定與分析，第三步驟為形式聯想法之應用，第四步驟是皮件設計概念視覺化，第五步驟是皮件設計雛形實施建構（打樣），第六步驟是設計評估。本研究結果預計能夠幫助產業開發展現文化特色之商品並為設計師及設計領域提出相關建議，協助台灣在地皮件之傳統代工，建構出具市場區隔之產品且將台灣文化導入並研發皮件商品。

關鍵字

文化創意商品；皮件設計；設計模式

並列摘要

In such a globalization era, it is an important issue for design researchers in Taiwan concerning about introducing local culture on the international stage as well as preserving traditional skills and technology. This study aims to assist traditional OEM of local leather goods in Taiwan in preserving the leather skills, which are integrated with local culture by the application of design strategies to construct The Model Integrating Differentiation Design Strategy and Culture to Leather Goods Design. The research methodology is described as following. First, semiotics and product semantics suitable for cultural product design theories are extracted, differentiation design strategies are integrated, and The Model Integrating Differentiation Design Strategy and Culture to Leather Goods Design is developed and formulated through document discussion and comprehensive theories. Second, The Model Integrating Differentiation Design Strategy and Culture to Leather Goods Design is applied to the practical design process of leather goods to check the practicability of the proposed model by applying cultural elements to goods design. Third, the proposed model is further discussed and verified according to the data collection and analysis of expert and leather goods business interviews. The research results are expected to help the industry develop goods which could present cultural characteristics, propose suggestions for designers, and assist traditional OEM of local leather goods in Taiwan in constructing products with market segmentation.