Leisure agriculture is an economic activity Taiwan's agriculture is shifting toward. It combines both agricultural activities and rural ecology and is also of diversification due to seasonal changes. The development of leisure farming and other related businesses can benefit local economy. In response to the tourism trend, the marketing strategy should focus on the differentiation of consuming patterns based on different target markets, benefits, and additional benefits so that people who run the leisure agriculture business can better grasp the market and can provide consumers with a perfect and comfortable place for leisure. This research puts the leisure agriculture in Greater Tainan Area as its object, discusses the overall image and preference for leisure farming of the general public and statistically analyzes the issue in order to come up with a comprehensive marketing strategy for the reference of relevant businesses and to make contribution to the development of domestic agriculture and tourism.