Taiwan has completed its epidemiological transition and moved into an era of non- infectious diseases. Facing the challenge of non-infectious diseases industrialized countries have enthusiastically advocatd health promotion as one of main strategies for attaining health for all since the 1970s. Due to the lack of political will, Taiwan has made slow progress in health promotion movement. Besides, it has emphasized individual responsibility for health. We thus suggest that the Ottawa charter for health promotion be the guide for developing strategies for health promotion in Taiwan.