台灣生鮮蔬果批發市場行銷系統之變化

Changes in the Wholesale Marketing System of Vegetables and Fruits in Taiwan

陳柏壽(Po-Shou Chen) ； 肬黑茜(Hijikuro Akane)

《育達研究叢刊》 5&6期 (2003/11) Pp. 69-81

https://doi.org/10.7074/JYDC.200311.0006

摘要

台灣之生鮮蔬果行銷與流通系統，對於批發市場之現況加以分析，歸納出下列二項變化：第一，批發市場之同業競爭，交易方式多樣化，各市場間的價格差異頗大。第二，國外生鮮蔬果和加工品的輸入量居高不下，市場占有率出現持續下降趨勢。今後生鮮蔬果行銷與流通系統之改善與加強，上述的變化情況有效加以分析並提出建言為本文之主要課題。

關鍵字

行銷 ； 批發市場 ； 占有率 ； 成交量

並列摘要

Two points can be pointed out as changes that completely differ. (1) Price margin between the wholesale markets extremely big. (2) Retreat of the wholesale marketing system of vegetables and fruits in a vegetables-and-fruits physical distribution system started. About this retreat, it was able to prove from that the amount of import of a fall of the rate of via a wholesale market, the fresh vegetables-and-fruits increased, Which the fresh vegetables-and-fruits which circulating out of a wholesale market increased rapidly about the caused factor.

並列關鍵字

Distribution ； Wholesale market ； Routing rate ； Operation quantity