資訊科技—21世紀的企業競爭力

Information Technology — The Competitive Edge of 21 Century

張錦賢(Jens Chang)

《中華管理學報》 1卷1期 (2000/03) Pp. 27-31

https://doi.org/10.30053/CHJM.200003.0004

摘要

由於近年來我國教育政策改革，升學管道的通暢，使得各校在致力於知識的教導之外，還需兼顧學校的行銷。「國立勤益技術學院」的前身為「私立勤益工商專校」，由私人創辦，並繼而捐贈政府改隸國立。該校辦學成效素有口碑，唯面對競爭日劇之市場，對學校知名度的開展上仍有加強的空間。本研究從技職教育行銷的特質出發，利用問卷調查的方法，以蒐集「顧客對技職學院行銷特性的認知」。本研究使用敘述統計分析方法，分析所得結果並據以提出增進學校知名度之可行方案。具體而言，本研究有以下成果：整理分析學校現有行銷作為相關之問題；分析顧客及服務提供者對學校的認知與評價；提出能提升學校知名度之確實可行建議，以供學校決策者參考。

關鍵字

資訊科技 ； 網際網路 ； 電子商務 ； 企業再造

並列摘要

Due to the innovation of Taiwan's education strategy,the channel ofadvancing to a higher school for students is unobstructed,which incurs highereducational institutes step into school marketing activities.National ChinyiInstitute of Technology(NCIT)was formerly established by individual and ruledby government thereafter.NCIT was known bearing a sustainable and goodreputation.However,school authority was seeking ways to promote higherdegree of school exposures and reputation.This study takes the school marketing for technical institute into account.Questionnaire responses are collected and statistical analysis methods are utilized.The objective is to analyze the customer recognition to technical education interms of school marketing,and NCIT was taken as an example.Three results are obtained from this research:1)Marketing related activitiesof NCIT are marshaled;2)Appraisal from both customer and service provider forNCIT are analyzed;3)Steps and methods of promoting school reputation areprovided.

並列關鍵字

Information Technology ； World Wide Web(WWW) ； Electronic Commerce(E-Commerce) ； Business Process Reengineering(BPR)