以産業結構特性看台灣同志廣播節目的生存與經營

The Survival and Management of Gay and Lesbian Radio Programs

黃才容(Tsai-Rong Huang)

《傳播與管理研究》 3卷1期 (2003/07) Pp. 101-122

https://doi.org/10.6430/CMR.200307.0101

摘要

本研究由産業結構的角度出發，藉由訪談從事者的經驗資料，探討同志廣播媒體如何在商業或是非營利的媒體環境中生存與經營，給予後繼者足參攷的資料，並提出同志媒體商業化是否可能的問題。
研究發現，同志廣播節目的媒體的經營方面遇到多重困境，主要來自於電台對於同志議題缺乏支持、同志電子媒體工作缺乏收益無法營生、工作者多是義工性質長久維系不易、一人身兼數職過度消耗等都是普遍的問題。相較之下，網路電台成本低、播音地域廣、沒有收職時段的限制，是同志電子媒體可能的發展點。

關鍵字

同性戀 ； 同志媒體 ； 同志廣播 ； 媒體經營

並列摘要

Initiating from an angle of the industrial structure, the study, through interviewing hosts of radio programs, explores how gay and lesbian radio programs survive and operate in the commercial or non-commercial media markets. It seeks to provide information for the inspired operators and analyzes how commercialization of management is viable.
The result shows that gay and lesbian broadcasting programs encountered many management obstacles. The main obstacles include the radio broadcasters’ lack of support or interest in gay and lesbian-related issues, the lack of profit, the difficulty to maintain long-term production due to the voluntary nature of the work, and the lack of manpower. In comparison with broadcasting, the internet radio benefits the future development of gay and lesbian program production due to its low investment, wide geographical coverage, and no limitation of listening time.

並列關鍵字

gay broadcasting ； gay media ； homosexuality ； media management

參考文獻

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Caves, R.(1990)。美國產業之結構、行爲、績效。台北:正中。

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Gross, L.(2001).Up from invisibility: Lesbians, gay-men, and the media in America.New York:Columbia University Press.