本文以電影産業中的製作人(或其帶領的製作公司)爲討論中心,希望能從典型電影討論的作者(導演)風格討論或電影之於媒體産業的産業/市場分析取向之外,以電影製作的層次討論:電影作爲文化媒介産製出的産品,具有的諸多産品特性,使其需要大量的協調力量,即管理階層的控管;在媒合文化素材與商業思維之下集體産生的電影作品,必須透過製作人所處之核心位置運籌帷幄之下,才能在現存分工化的電影産業及市場中完成産製到流通的各個階段。 從好萊塢龐大、完整且極商業取向的體質出發,本文以現今「高概念」取向的好萊塢電影産業爲討論的另一重點。並輔以好萊塢製片的資料分析,希望能以本文的初步結論,提供現今電影産業分析與發展的新角度。
Rather than taking the normal approach of auteur or market analysis, the article analyzes the characteristics of motion picture industry by focusing on the role of the the producer(and their production company). The article argues that motion picture as a cultural product, needs a powerful manager (in Motion picture industry, it means the Producer and his/her company) to control the uncontrollable varieties, which are only happened with cultural production, especially under the specialized cultural industries (including the motion picture industry). We refer to the analysis of Hollywood/USA film industry to develop our thesis, for its huge, completed and business-based constitution, the basic production approach of High Concept is mentioned to explain the way Hollywood works in their commercial aspects. Through the knowledge of the producers in typical motion picture production like Hollywood in USA, we shall have more perspectives to understand, analyze, and develop the motion picture industry in other background nowadays.