休閒農場全面品質管理指標之研究—國家品質獎評審指標之應用

A Study of Establishing Total Quality Management Indices in Evaluating Leisure Farms in Taiwan-based on the Nation Quality Award Evaluation Index

林勇信(Yung-Hsin Lin)

《農業經營管理年刊》 9期 (2003/12) Pp. 1-46

https://doi.org/10.29975/CJAM.200312.0001

摘要

無資料

關鍵字

休閒農場 ； 全面品質管理 ； 國家品質獎評鑑指標 ； 分析層級程序法

並列摘要

To accommodate to the tendency of joining the WTO and of the carrying out of weekend-off project in future, leisure farms have become a primary transformation form in agriculture. It provides general people with diversified leisure activities.
Being one of the lines of leisure services, it is essential for leisure farms to provide satisfactory service quality for the consumers to enhance the competition ability in the market. Meanwhile, to increase the farm runners’ management ability and to establish an effective system to evaluate quality control is critical. Therefore to build up efficient evaluation system and criteria in monitoring quality control is one of the main things the leisure farms have to do.
This study based on the Nation Quality Award Evaluation Indices, employs the Analytic of Hierarchical Process (AHP) to construct the framework and to calculate the relative weights of each total quality management indices with regard to leisure farms. By pointing out the crucial criteria of quality control in leisure farms, it is expected to supply farm managers with proper methods of self evaluation and appropriate strategies in management.
The findings reveals that within 36 items included in the Index the most weighted items in the hierarchical framework are management rationales (24.2%), management strategies and evaluation(11.0%), management goals(6.72%), organization functions and duties(4.47%), information transformation and transfer(3.11%), organization operation elasticity(3.07%), encouraging policy(2.86%), institution and regulations(2.71%), social education function(2.68%) and human development and employment(2.56%). The study indicates that management rationales, goals, strategies and operations all influence the quality control of leisure farms.
The would-be farm managers of the leisure farms can refer to this study to improve their quality control and management ability. However, the indices will vary with time and environment as to deserve further investigation.

並列關鍵字

eisure farms ； total quality management ； nation quality award evaluation indices ； analytic hierarchy process (AHP)

參考文獻

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