文心蘭策略聯盟營運之研究－以竹田與大坑花卉產銷班第三班為例

A Study on Operation in Strategic Alliance of Oncidium

施孟隆(Meng-Long Shih) ； 黃炳文(Biing-Wen Huang)

《農業經營管理年刊》 12期 (2006/12) Pp. 46-68

https://doi.org/10.29975/CJAM.200612.0003

摘要

本研究根據因素分析法，利用相關變數的原始資料，萃取聯盟績效、策略聯盟動機、產業環境及關鍵成功因素等構面，並分析聯盟績效與策略聯盟動機、產業環境及關鍵成功因素之關係。其結果顯示，策略聯盟動機、產業環境、關鍵成功因素與聯盟績效均呈正向的關係，本研究結果可提供農政單位與業者作為相關決策之參考依據。

關鍵字

策略聯盟 ； 聯盟績效 ； 因素分析法 ； 文心蘭

並列摘要

This paper, based on Factor Analysis and ols methodology, used the investigated data of Oncidium industries to extract alliance performance, strategic alliance motive, industry environment and key succeed factor, etc. construct the surface, and analyzes the relation of factors that the motive, industry's environment and key succeed that alliance's performance enters into an alliance with tactics.. The result indicates, strategic alliance motive, industry environment, key success factor and alliance performance present positive to relation. Therefore, the results this study of provide recommendations as related decision reference for relevant government institutions and farmers.

並列關鍵字

Strategic alliance ； alliance's performance ； factor analysis ； Oncidium

參考文獻

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