本研究欲衡量股利宣告資訊與股價變動的關聯性,年度盈餘資訊宣告前後所引起股價的變動是立即反應完畢,還是提前或延後反應進一步測知盈餘資訊之效率性,本研究蒐集自1998年至2002年塑化與紡織共62家樣本公司以瞭解年度盈餘宣告對股價影響的程度及速度。結果發現: 一、增利公司的會計盈餘資訊反應證券市場是具有效率性,證券投資人無法藉由內線消息獲得超額報酬。減利公司的會計盈餘資訊反應證券市場是不具效率性,證券投資人可藉由內線消息獲得超額報酬。 二、增利公司股價對盈餘反應不受盈餘宣告期間影響。減利公司股價對盈餘反應受盈餘宣告期間影響,尤其於盈餘宣告日後股價的反與剌度相當快速。
This study focuses on the relationship between annual dividend announcement and stock prices. In order to get a thorough understanding of the influential degree and speed on stock prices from the annual dividend announcement, we selected a sample of 62 firms of the plastic & textile industry from 1998 to 2002. The results showed as follows: 1. As the security investors can not obtain the extra information through internal transaction, the annual dividend announcements from dividend-increased companies prove the security market is efficient. On the contrary, the annual dividend announcements from those dividend-decreased companies prove the security market isn't efficient. 2. The reaction on stock prices from the dividend-increased companies is not affected by the announcement period. However, it is affected by the announcement period for the dividend-decreased companies. Especially after the annual dividend announcement, the speed of stock prices reaction is considerably fast.